What is included in the overhead when calculating the agency retainer?

Share Tweet +1 ShareShares 0When discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct … Continue reading

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Agency Remuneration Deals Gone Wrong

Share Tweet +1 ShareShares 0A couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million in retainer … Continue reading

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CASE STUDY: Advertising Carbon Offset Calculation

Share Tweet +1 ShareShares 0Company Category: Major International FMCG Issue: This company was claiming to have measured then offset all the carbon emissions in the production and distribution of a new ‘Green’ product. Challenging Problem: Under the watchful eye of … Continue reading

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CASE STUDY: Agency Remuneration and Scope of Work Benchmarking

Share Tweet +1 ShareShares 0Client Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive pitch process. Creative Solution: Agency Remuneration Benchmarking … Continue reading

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The death of advertising agencies

Share Tweet +1 ShareShares 0I saw this on Mumbrella today. And while I agree with Dr Mumbo that it is ironic that the film was made by Saatchi & Saatchi, to quote Mark Twain “Reports of my death are greatly … Continue reading

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CASE STUDY: Television Production Supplier Negotiation

Share Tweet +1 ShareShares 0Company Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareShares 0We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? … Continue reading

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CASE STUDY: Carbon Reduction

Share Tweet +1 ShareShares 0Company Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were … Continue reading

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How do your agencies see you and your marketing team?

Share Tweet +1 ShareShares 0Everyone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s … Continue reading

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CASE STUDY: Television Production Review

Share Tweet +1 ShareShares 0Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their … Continue reading

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