What is included in the overhead when calculating the agency retainer?

Share Tweet +1 ShareWhen discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct materials, … Continue reading

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Agency Remuneration Deals Gone Wrong

Share Tweet +1 ShareA couple of weeks ago we completed a project benchmarking the agency remuneration. The marketer got us in because the agency CEO had presented the Marketing Director with a bill for almost $1.2 million in retainer resource … Continue reading

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Advertising Carbon Offset Calculation – Case study

Share Tweet +1 ShareCompany Category: Major International FMCG Issue: This company was claiming to have measured then offset all the carbon emissions in the production and distribution of a new ‘Green’ product. Challenging Problem: Under the watchful eye of the … Continue reading

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Agency Remuneration and Scope of Work Benchmarking – Case study

Share Tweet +1 ShareClient Category: Tourism Challenging Problem: Client needed to confirm its remuneration arrangements were delivering value and which would allow the Agency to be reappointed without a costly and disruptive pitch process. Creative Solution: Agency Remuneration Benchmarking and … Continue reading

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The death of advertising agencies

Share Tweet +1 ShareI saw this on Mumbrella today. And while I agree with Dr Mumbo that it is ironic that the film was made by Saatchi & Saatchi, to quote Mark Twain “Reports of my death are greatly exaggerated.”

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Television Production Supplier Negotiation – Case study

Share Tweet +1 ShareCompany Category: Tourism Challenging Problem: The Tourism Board had brokered a deal to ‘piggy- back’ an major new film about the country by having the film’s director shoot a TVC in the same style. As competitive costs … Continue reading

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Poor marketing process leads to poor results and huge waste

Share Tweet +1 ShareWe have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? 1. … Continue reading

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Marketing Carbon Reduction Assessment – Case study

Share Tweet +1 ShareCompany Category: Government Issue: Environmental Legislation was demanding all departments to fully understand there carbon emissions. This included marketing spend. Challenging Problem: With all other business divisions being able to measure their carbon footprint marketing were required … Continue reading

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How do your agencies see you and your marketing team?

Share Tweet +1 ShareEveryone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s perspective … Continue reading

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Television Production Review – Case study

Share Tweet +1 ShareCompany Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. … Continue reading

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Measure, manage and maximise the client agency relationships

Share Tweet +1 ShareMarketing communications continues to become more complex and challenging. More consumer channels is leading to more specialist service providers meaning more agencies and other suppliers to manage and align. Long term issues of aligning the agency to … Continue reading

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Creative Agency Search & Selection – Case study

Share Tweet +1 ShareCompany Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service … Continue reading

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Remuneration Benchmarking & Modelling – Case study

Share Tweet +1 ShareCompany Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may … Continue reading

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A Charlie Brown view of the advertising industry

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You could save your agency money by firing them

Share Tweet +1 ShareRecently we were asked by a client to assess and benchmark their current agency remuneration because the marketing team wanted to roll over the agency’s contract, but procurement said it should really go to market. The compromise … Continue reading

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