Bonus fees for agencies much like the bonus agencies pay for staff

Share Tweet +1 ShareShares 0A new study by Palazzo Advisory & Acquisition, shows that last year, despite the poor economic performance, 92% of agencies surveyed paid bonuses to staff. The issue is that 72% said they based their bonus decision-making … Continue reading

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Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?

Share Tweet +1 ShareShares 0The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is increasingly run. The pitch is now the RFT. Credentials are now a RFI. The … Continue reading

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If chemistry is so important, why do so many agencies get it so horribly wrong?

Share Tweet +1 ShareShares 0Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a … Continue reading

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How can an agency win the pitch when the client can’t even remember your name?

Share1 Tweet +1 Share3Shares 4The fact is you can’t. There is a belief that most marketers will know 3 agencies – the one they are with, the one they last worked with and one other. While simplistic, it is largely … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.
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In a world were everything is digital here is the outcome

Share Tweet +1 ShareShares 0With the industry discussing the future of digital agencies as specialist, and with everything now being digital, here is a very entertaining short film that possibly demonstrates the inevitable future, where the pixel is king! This … Continue reading

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Should the agency CEO / Managing Director be in the agency retainer?

Share Tweet +1 ShareShares 0If your retainer is calculated correctly, agency management will be in your retainer. Either in the direct salary costs, or the overhead multiple. The question is, “do you want the most senior person in your agency … Continue reading

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The future of publishing?

Share Tweet +1 ShareShares 0I was sent this link by Clive Burcham at The Conscious Organisation, it’s a video on YouTube titled “The Future of Publishing”. Apart from the fact that I have seen this technique several times before, it … Continue reading

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CASE STUDY: Developing collaborative work practices

Share Tweet +1 ShareShares 0Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to … Continue reading

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35 mm film versus digital video – a professional comparison

Share Tweet +1 ShareShares 0While the film industry continues to embace digital video for feature film production due to a whole range of benefits including the rapidly improving quality and ease when using visual / special effects, advertising production still … Continue reading

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