Making agency RFP’s even easier

Share Tweet +1 ShareGetting three proposals for your RFP has never been easier than now using The Third Bid. Check it out. “In this day and age of client service oriented business, the need for multiple vendors has become vital … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , | Comments Off on Making agency RFP’s even easier

Media Owners Need to Join Compensation Discussion

Share Tweet +1 ShareMs Tara Comonte COO and CFO at Interpublic Group of Cos’ Mediabrands, has on AdAge given her viewpoint on agency remuneration, specifically media agency remuneration, extolling media proprietors to join in. I absolutely agree with Tara. Currently … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , | Comments Off on Media Owners Need to Join Compensation Discussion

The importance of collaboration between companies

Share Tweet +1 ShareRanjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” recently spoke at the American Chamber of Commerce in Hong Kong. Katharine Schafli, Business Director at TrinityP3 … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged , , , , , , | Comments Off on The importance of collaboration between companies

The ANA Marketers’ Constitution

Share Tweet +1 ShareIn the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging the members of … Continue reading

Posted in interesting observations | Tagged , , | Comments Off on The ANA Marketers’ Constitution

The most effective role for procurement in marketing?

Share Tweet +1 ShareThere has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and quality. … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , | Comments Off on The most effective role for procurement in marketing?

Integrating Social Media into Marketing

Share Tweet +1 ShareSocial media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York City, … Continue reading

Posted in social media & digital marketing | Tagged , , , , , , , | Comments Off on Integrating Social Media into Marketing

New Business Director at TrinityP3 New Zealand

Share Tweet +1 ShareJust had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working with … Continue reading

Posted in industry news & trends | Tagged , , , , , , , , | Comments Off on New Business Director at TrinityP3 New Zealand

The key foundations of a new client agency relationship

Share Tweet +1 ShareI met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs into … Continue reading

Posted in marketing process optimisation | Tagged , , , , , , , | Comments Off on The key foundations of a new client agency relationship

Why television post production can take hours finding the right effect

Share Tweet +1 ShareTelevision production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, … Continue reading

Posted in television & electronic production | Tagged , , , , , , , , , , , , , , , , | Comments Off on Why television post production can take hours finding the right effect

How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareAt the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged , , , , , , , , | Comments Off on How can the relationship between procurement, marketing and agencies be improved?

How to better manage client / agency relationships

Share Tweet +1 ShareThis is the second part of a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. The talk, in two parts, covers: 1. Service providers structure 2. … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on How to better manage client / agency relationships

How to better manage client / agency relationships

Share Tweet +1 ShareThis is from a talk I gave recently to the Communications and Marketing Group at the American Chamber of Commerce in Hong Kong. Interestingly the audience was composed primarily of agencies, with a few marketers. The talk, … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on How to better manage client / agency relationships

Some people do not understand the value companies like TrinityP3 add

Share Tweet +1 ShareTrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director. In that time we have worked and assisted more than 100 major advertisers. But then this … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , , , | Comments Off on Some people do not understand the value companies like TrinityP3 add

Best time to negotiate agency fees – during pitch or post pitch?

Share Tweet +1 ShareThere is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same time as they evaluate quality. TrinityP3 methodology … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , | Comments Off on Best time to negotiate agency fees – during pitch or post pitch?

Managing Television Production Costs for Maximum Value

Share Tweet +1 ShareThe television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, … Continue reading

Posted in television & electronic production | Tagged , , , , , , | Comments Off on Managing Television Production Costs for Maximum Value