Making agency RFP’s even easier

Share Tweet +1 ShareShares 0Getting three proposals for your RFP has never been easier than now using The Third Bid. Check it out. “In this day and age of client service oriented business, the need for multiple vendors has become … Continue reading

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Media Owners Need to Join Compensation Discussion

Share Tweet +1 ShareShares 0Ms Tara Comonte COO and CFO at Interpublic Group of Cos’ Mediabrands, has on AdAge given her viewpoint on agency remuneration, specifically media agency remuneration, extolling media proprietors to join in. I absolutely agree with Tara. … Continue reading

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The importance of collaboration between companies

Share Tweet +1 ShareShares 0Ranjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” recently spoke at the American Chamber of Commerce in Hong Kong. Katharine Schafli, Business Director at … Continue reading

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The ANA Marketers’ Constitution

Share Tweet +1 ShareShares 0In the US, Marketing Expenditure accounts for $USD5 trillion or 20% of total economic activity per annum. With this in mind, and on the occasion of the ANA’s 100th Anniversary, the ANA is encouraging the members … Continue reading

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The most effective role for procurement in marketing?

Share Tweet +1 ShareShares 0There has been much discussion and criticism of the role of procurement in marketing. This is often driven by the focus of procurement on driving cost efficiencies and margins at the expense of marketing effectiveness and … Continue reading

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Integrating Social Media into Marketing

Share Tweet +1 ShareShares 0Social media is the hot topic for marketeers at the moment. For many marketers the challenge is how to integrate social media into their communications strategy. At the recent ANA Brand Innovation Conference in New York … Continue reading

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New Business Director at TrinityP3 New Zealand

Share Tweet +1 ShareShares 0Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working … Continue reading

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The key foundations of a new client agency relationship

Share Tweet +1 ShareShares 0I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs … Continue reading

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Why television post production can take hours finding the right effect

Share Tweet +1 ShareShares 0Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the … Continue reading

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How can the relationship between procurement, marketing and agencies be improved?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve … Continue reading

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