Do you remunerate your ad agency or compensate them?

Share Tweet +1 ShareShares 0At the ANA Marketing Financial Management conference in April this year, I was struck by the fact that the Americans’ were referring to Agency Compensation and not Agency Remuneration. I was sitting with Debbie Morrison from … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , | Comments Off on Do you remunerate your ad agency or compensate them?

What is value based remuneration for advertising and media agencies?

Share Tweet +11 ShareShares 1Retainers are still the most common form of remuneration for advertising agencies in the major markets. These retainers are based on resources multiplied by direct salary costs by overhead factor and then multiplied by profit margin. … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , | Comments Off on What is value based remuneration for advertising and media agencies?

Is procurement fraud a risk to advertising and marketing?

Share Tweet +1 ShareShares 0Marketing Magazine report that Deloitte has released the results of a webcast poll, which found that “out of 1,675 professionals across a variety of sectors surveyed, more than half (52%) of respondents believed solicitation and negotiation … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations | Tagged , , , , , , , , | Comments Off on Is procurement fraud a risk to advertising and marketing?

Has advertising come of age?

Share Tweet +1 ShareShares 0For the 21st Anniversary of the Brisbane Advertising Association, I was asked to address the question “has advertising come of age?” Advertising is the world’s second oldest profession, with the modern form of advertising agencies coming … Continue reading

Posted in interesting observations | Tagged , , , , , , , , , | Comments Off on Has advertising come of age?

CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Share Tweet +1 ShareShares 0Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the actor’s … Continue reading

Posted in case studies, public sector | Tagged , , , , , , , , , , , , , , | Comments Off on CASE STUDY: Re-drafting the actor’s / talent agreement / contract

Billable hours per annum and the work life balance

Share Tweet +1 ShareShares 0Nigel Marsh, bestselling author of “Fat, Forty and Fired” and “Overworked and Underlaid” and the Regional Group CEO of Young and Rubicam Brands for Australia & New Zealand, spoke at the TEDxSydney event recently on the … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , , , , , , , | Comments Off on Billable hours per annum and the work life balance

A better way for advertisers’ to to select agencies

Share Tweet +1 ShareShares 0I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer … Continue reading

Posted in agency search & selection | Tagged , , , , , , , , , , , , | Comments Off on A better way for advertisers’ to to select agencies

Revenge of the freelance copywriter on a new business pitch

Share Tweet +1 ShareShares 0How embarrassing for WPP and Y&R. Used a freelance copywriter and then didn’t pay him. But here is the deal. How do you know who worked on the new business pitch for your business? There is … Continue reading

Posted in agency remuneration / compensation, agency search & selection | Tagged , , , , , , , , | Comments Off on Revenge of the freelance copywriter on a new business pitch