Thomas Cook the new Dr. Evil, demanding £1,000,000 success fee

Share Tweet +1 ShareI just saw this story from Brand Republic – Thomas Cook in pitch fee row. It reminds me of Dr. Evil from Austin Powers, demanding his one million dollars! I spoke about this and the general concept … Continue reading

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The 3 great lies procurement tell

Share Tweet +1 ShareIn the last week I have had several procurement people (I can’t say they are professionals as referred to by their Institute) try and negotiate fees using the 3 most common lies in their industry. Don’t get … Continue reading

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Marketing structural & process mapping & optimisation in Government – Case study

Share Tweet +1 ShareService Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic branding and … Continue reading

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The top 10 advertising jingles of the century?

Share Tweet +1 ShareLove them or hate them, great jingles have a way of getting stuck in your head. Forbes.com has just published the top 10 greatest jingles as voted by CMOs and Ad Executives in the US. 1. I’d … Continue reading

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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL

Share Tweet +1 ShareFor far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the … Continue reading

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