How to integrate your digital strategy into your overall brand strategy

Share Tweet +1 ShareShares 0Thanks to our Senior Digital Consultant, Russell Easther, I saw this video this morning from Isobar which is the best and simplest overall explanation of how to integrate your digital media strategy into your brand communications … Continue reading

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FREE – Nothing gets you nothing with agency compensation

Share Tweet +1 ShareShares 0In the past year or so I have noticed agencies putting forward remuneration proposals that provide senior agency resources at significantly discounted prices – FREE! It is seen as a discount. But experience shows that often … Continue reading

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The social and financial considerations of agency remuneration

Share2 Tweet +1 ShareShares 2Watching Mad Men reminds me of the wonderful life of advertising before the demise of media commissions and service fees. A time where the agency was full of people with the time to go to long … Continue reading

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