What do agencies think about TrinityP3?

Share Tweet +1 ShareFor those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about the … Continue reading

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Could media agencies become the movie studios of advertising?

Share Tweet +1 ShareHaving undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this … Continue reading

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MARKETERS – Before you pitch for an agency, read this!

Share Tweet +1 ShareEarlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me … Continue reading

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How much time does it take to run an agency pitch?

Share Tweet +1 ShareLast week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much … Continue reading

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2010 – A year of faking it?

Share Tweet +1 ShareIn my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to drive … Continue reading

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The future of advertising – Fast Company

Share Tweet +1 ShareA big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about were Madison Ave, New York met with Hyper Island, Sweden … Continue reading

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Marketers buy advertising agencies on value and not price

Share Tweet +1 ShareAt the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. … Continue reading

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Entertaining & communicating with customers in a connected world

Share Tweet +1 ShareAt the AdForum CEO Summit in NYC early October this year I met Faris Yakob from Spies & Assassins, part of MDC & Partners. As part of his presentation on the agency he presented this video about … Continue reading

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Digital buzz words can drive you bonkers

Share Tweet +1 ShareOne of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category. About a year ago I was presenting a report … Continue reading

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