Media trends in 2010 – Media Minds on LinkedIn

Share Tweet +1 ShareShares 0I belong to a group on LinkedIn called Media Minds which is managed by Media Sense International. They recently published their Quarterly Review of media which included a review of Media in 2010, including this word … Continue reading

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An interesting analogy on creativity and ideas

Share Tweet +1 ShareShares 0From Milton Mastrocessario, VP Creative Director at McCann Erickson in São Paulo, Brazil. He wrote: Always when this season come to town I remember part of “Zorba the Greek”, written by Kazantzakis, (bellow the part I’m … Continue reading

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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011

Share Tweet +1 ShareShares 0It is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to … Continue reading

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What is the benefit of Evalu8ing in managing relationships between agencies and marketers?

Share Tweet +1 ShareShares 0Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? … Continue reading

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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?

Share2 Tweet +1 ShareShares 2Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It … Continue reading

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Benchmark your media strategy, not just your media buying

Share Tweet +1 ShareShares 0Good buying is no longer enough. With media market fragmentation and tremendous growth in the options available, the capacity to get things wrong in the planning area has increased enormously. “The wrong environment will never be … Continue reading

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New Zealand represents excellent value for Australian TV commercial production

Share Tweet +1 ShareShares 0At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost … Continue reading

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Win International Awards – Lose the business: It happens a lot

Share Tweet +1 ShareShares 0How often does this happen? Just read in AdNews that Orcon, NZ internet service provider, has awarded their advertising account to DraftFCB after a pitch. This is following the highly awarded “Iggy Pop” campaign developed by … Continue reading

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