Is advertising sexist?

Share Tweet +1 ShareShares 0Following the discussion at Mumbrella Question time last year about the lack of women in senior roles in media and advertising, I was at the Communications Council Circus Festival when Charles Wigley from BBH finished his … Continue reading

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Is creativity really valued in marketing & advertising?

Share Tweet +1 ShareShares 0At the Caxton Award Weekend last October I delivered this speech questioning if marketers and advertisers really value creativity, the big idea and such. Or just as importantly do agencies actually value the creativity that they … Continue reading

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Strategic ways to use Media Added Value

Share Tweet +1 ShareShares 0One of our more in demand services is our Media Buying Benchmarking. Obviously one of the largest spend areas for many advertisers is their media budget and so knowing if your agency is negotiating the best … Continue reading

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A thought provoking warning for marketers from media agency PHD

Share Tweet +1 ShareShares 0Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now … Continue reading

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Strategically aligning your agencies to your marketing requirements

Share Tweet +1 ShareShares 0How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago … Continue reading

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An interesting way to get around global alignments

Share Tweet +1 ShareShares 0There are quite a few marketers that feel like they are “stuck” with their advertising and media agencies. This is because the agency was appointed at the global “AOR” Agency of Record often in the US … Continue reading

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CASE STUDY: Agency Remuneration Negotiation

Share Tweet +1 ShareShares 0Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation … Continue reading

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Advertising Agencies: It’s a Man’s world, but not always in a pitch?

Share Tweet +1 ShareShares 0At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for … Continue reading

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Is benchmarking the real failing of marketing procurement?

Share2 Tweet +1 ShareShares 2There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Share Tweet +1 ShareShares 0US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the … Continue reading

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