TV Production: Paying for “flavour-of-the-month” or the best solution?

Share Tweet +1 ShareThere is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence … Continue reading

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How good a storyteller is your agency?

Share Tweet +1 ShareStorytelling has been embraced by agencies and marketers as an important communication skill. In presenting their credentials, some agencies talk about telling the “brand” story or developing the brand story, while other proclaim they are the storytellers … Continue reading

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If your current agency arrangements are not working try something different

Share Tweet +1 ShareAt the AANA Congress in early February this year I spoke about the growing complexity in the market place and the need for adopting a different approach to this complexity. Since then I have had a number … Continue reading

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Evalu8ing agency relationships in siloed marketing structures

Share Tweet +1 ShareClient Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure … Continue reading

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Open tenders are not the best way to select agencies

Share Tweet +1 ShareI was recently in a meeting with a marketer and their procurement team discussing a forthcoming agency review. When we got to discussing the process, I was asked by the head of marketing what process would be … Continue reading

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What it takes to get one actor to play two parts

Share Tweet +1 ShareCGI (Computer generated imaging) can be used to create amazing effects in commercials. But sometimes it is the CGI effects that you can’t pick that are the most amazing. In David Fincher’s The Social Network, the Winklevoss … Continue reading

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Procurement panels do not always deliver on their promise

Share Tweet +1 ShareRecently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core capabilities … Continue reading

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Why global media pitches happen and how to win them.

Share Tweet +1 ShareMediaSense in the UK recently ran a survey in global media pitches, which we participated in and have now published the results in this SlideShare presentation. Some of the main finding were: • Relationship issues are the … Continue reading

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