Why do top advertising agencies lose business?

Why do top advertising agencies lose business? Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog – Find out our thoughts here:
Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations | Tagged , , , , , , , | Comments Off on Why do top advertising agencies lose business?

The independence and integrity of marketing consultants?

Share Tweet +1 ShareShares 0On April 12, Campaign UK had the following headline online “Oystercatchers admits wrongdoing in settlement with WPP”. If you read the story the issue is self explanatory and it does not take much to read between … Continue reading

Posted in industry news & trends | Tagged , , , , , , | 2 Comments

How to calculate your agency head hour rates

Share Tweet +1 ShareShares 0Your agency is proposing to charge $250 per hour for the Group Account Director or the media agency has $325 per hour for the Media Trading Director. How is this calculated? And what is the underlying … Continue reading

Posted in agency remuneration / compensation | Tagged , , , , | Comments Off on How to calculate your agency head hour rates

Poor practice agency credentials from P&W Advertising

Share9 Tweet +1 Share2Shares 11I have written before on how poorly many agencies present themselves in a distinctive way generally, but especially in the pitch process. And I have provided ideas for agencies on how they can be different in … Continue reading

Posted in agency search & selection | Tagged , , , , , , , | 1 Comment