Why do top advertising agencies lose business?

Earlier this month, Avi Dan posted “Gone In 30-Seconds: The 5 Top Reasons Why Agencies Get Fired” on his Forbes blog that the top 5 reasons advertising agencies get fired are:

Life’s Not Fair. Reasons beyond the agency’s control: consolidation, or a client outgrowing its agency and needing a bigger one.

Grand Central Station. Unreasonable and excessive turnover on the account. People just come and go constantly.

The Thrill Is Gone. Clients know when the agency loses the passion for their business. Indifference will get an agency fired every time.

What We Have Here Is A Failure to Communicate. Clients actually fire their agencies for the obvious – if the advertising under-performs, and fails to increase sales.

Changing of the Guard. The #1 reason for agency getting fired is the arrival of a new CMO.

But what do you think?

There is the mysterious case of Special Group and Orcon in New Zealand which I wrote about previously. An award winning campaign and great results and still they got fired.

Avi has his number one reason. But I am not so sure, so this poll is set up on LinkedIn so have your say here.

And if it is not one of the reasons provided please let me know what you think below.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
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