The Important Difference Between Collaboration, Relationship and Performance Benchmarking

Many people use terms such as relationship, collaboration and performance benchmarking interchangeably and yet there are important distinctions between them. All three are important in the management and optimization of the agency / marketers interaction but each one is measuring a different, perhaps subtle, but important attribute of this interaction.
Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring | Tagged , , , , , , | Comments Off on The Important Difference Between Collaboration, Relationship and Performance Benchmarking

Even top advertising agencies are known to give it away now

Are top advertising agencies guilty of giving too much away? Usually, when we hear about advertising agencies giving their ideas away for free the focus is on pitching. But agencies have been kindly donating their IP since advertising began.
Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , | 2 Comments

Results: Why top advertising agencies lose business

Why do top advertising agencies lose business? The results of the LinkedIn poll are in. Find out what the poll showed here:
Continue reading

Posted in agency search & selection | Tagged , , , , , | Comments Off on Results: Why top advertising agencies lose business

Agency Solutions offered by Mumbrella 360 Manifesto

Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
Continue reading

Posted in industry news & trends | Tagged , , , , , , , , , , , , | Comments Off on Agency Solutions offered by Mumbrella 360 Manifesto

Why it is essential for agencies to be part of your business strategy alignment

Business strategy alignment – I would have to say the vast majority of marketers will certainly have defined roles for their media and creative agencies but then have a more adhoc approach to their other agency vendors such as digital, social media, sale promotion, retail, pr, direct markets, behaviour marketing, events and the like.
Continue reading

Posted in agency search & selection | Tagged , , , , , , | 3 Comments

Is the big idea everything you paid for through your agency compensation?

TrinityP3 – Strategic marketing consulting – Agency solutions – Is the big idea everything you paid for through your agency compensation? Find out here:
Continue reading

Posted in agency remuneration / compensation | Tagged , , , , , , | Comments Off on Is the big idea everything you paid for through your agency compensation?