The importance of overhead in agency compensation

There are a number of variables involved in the most common head hour or cost based agency compensation models being: salary costs, billable hours per year, overhead and profit margin. Each of these are often contested in negotiations, but one of the least understood and often overlooked is the overhead factor.
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Get pitch feedback from a top advertising agency executive

You can now pitch to David Ogilvy via iPhone app and he will give you his feedback. Critiques from a top advertising agency executive on the run! And from the author of “Confessions of an Advertising Man.”
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Amazing how business strategy has aligned to the Cluetrain Manifesto

The Cluetrain Manifesto and how it affects strategic business alignment! I have included the 95 Theses here. Read through, it is amazing how business strategy is aligning to this manifesto, but you could argue for some the change is too slow.
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