Achieving collaboration in client agency relationships

Marketers are finding themselves managing an increasing number of specialist service providers and are struggling to achieve the level of collaboration and alignment they need. Here are five key requirements for having competitive companies work together.
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Calculate agency compensation rates on this free iPhone Business App

Now available! The TrinityP3 Resource Rate Calculator iPhone Business App is now available as a free iPhone app download from iTunes. Overhead cost, billable hours, convert annual salary to hourly rate and hourly rate to annual salary while on the go. Get it now!
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Leading Strategic Marketing Consultant in Australia’s AdNews Power 50

Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
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Language gets in the way of marketing business strategy alignment

Concepts, big ideas, territories, tissue sessions, brain storming and more are all terms people use in marketing and advertising to describe various steps in the development process. The problem is that often there is no agreement in what these terms mean and so achieving business strategy alignment is almost impossible.
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How fees are calculated for agency compensation

Perhaps it is because I spend almost every day calculating, benchmarking and negotiating agency compensation, but it always surprises me how often people get these calculations wrong.Here we take a mythical agency as an example to make the numbers easier and therefore the process easier to follow.
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How do you select a strategic marketing consultant to assist with your agency search?

How do you select an agency search consultant that will help you achieve success? Here are some things to look for when choosing the best strategic marketing consultant:
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73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment

The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?
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Calculating agency compensation on your iPhone with TrinityP3’s new iPhone app

Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
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