As part of good advertising process, do you protect your brand from Google?

Share16 Tweet +1 ShareShares 16Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your … Continue reading

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Protecting the outputs of the advertising process because they’re worth it

Share2 Tweet +1 ShareShares 2Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post … Continue reading

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Agency selection is not the solution to your agency compensation issues

Share12 Tweet +1 ShareShares 12There is an article on page 40 of the Financial Review (Sept 12 2011) titled “McInnes moves to one pitch at a time”. In it Mark McInnes, ex-CEO of David Jones and now boss of Premier … Continue reading

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An easy way to improve advertising process

Share13 Tweet +1 ShareShares 13When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look … Continue reading

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Can Cloud Computing reduce carbon pollution?

Share9 Tweet +1 Share2Shares 11TrinityP3’s Environmental Business Director and Sustainable Marketing Champion, Christopher Sewell, recently bought this report on Cloud computing to my attention. It answers the questions: “Does cloud computing have the potential to reduce companies’ carbon emissions?”

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When strategy gets in the way of business strategy alignment

Share9 Tweet +1 ShareShares 9The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what … Continue reading

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Not all client agency relationships are the same

Share6 Tweet +1 ShareShares 6I was having a conversation with one of my clients last week and they were talking about how it is demanding enough managing multiple brands within their portfolio, but with a growing number of stakeholders internally, … Continue reading

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Agency selection for service provider or strategic partner?

Share1 Tweet +1 ShareShares 1There was a recent AdAge article about agencies in the US complaining about procurement run pitches and now it seems that search consultants are a better option. But I am not so sure it is as … Continue reading

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The changing role of intellectual property in client agency relationships

Share1 Tweet +1 ShareShares 1There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. … Continue reading

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Defining the scope of advertising agency services to determine agency compensation

Defining the scope of work can be a difficult and apparently almost Herculean task for some marketers – yet this is a necessary step in determining agency compensation. Agency solutions discussed here:
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iPhone agency compensation calculator for almost any market

TrinityP3’s world first Resource Rate Calculator iPhone Business App is now available as a free iPhone download from iTunes. Calculate salaries, head hour rates, billable hours, agency compensation rates and more in multiple currencies.
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Achieving business strategy alignment between the CFO and the CMO

Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.
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