Top 10 tips for renegotiating your agency remuneration

Share13 Tweet +12 ShareShares 15Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps … Continue reading

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A blueprint for reducing your advertising production costs

Share24 Tweet +12 Share3Shares 29In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading

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Ad agencies can demand to be paid for ideas and resources, but where is the value?

Share14 Tweet +1 Share3Shares 17Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency the money has … Continue reading

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Top 10 tips for managing your television and video production costs

Share6 Tweet +1 ShareShares 6Television commercial production continues to be a significant investment for marketers and advertising. At the same time lower cost solutions are being embraced to create content for the online environments. And it’s technical and complex nature … Continue reading

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3 most common mistakes made by procurement when engaging with marketing

Share13 Tweet +1 ShareShares 13The rise of procurement in the marketing category is well documented. But there are some recurring issues where this engagement often goes awry. In the past few years I have noticed three main mistakes that often … Continue reading

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Top Advertising Agency IP – Going Cheap or Creating Value?

Share Tweet +1 ShareShares 0There are often mis-informed discussions in agencies and marketing departments about copyright. In this guest post from our friends at  1Place Patent Attorneys & Solicitors, they make important distinctions about copyright and provide some invaluable recommendations … Continue reading

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Most 360º client agency relationship systems are misleading

Share1 Tweet3 +1 ShareShares 4I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” … Continue reading

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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?

Share11 Tweet +1 ShareShares 11I was recently in NYC and had dinner with Deborah Malone, the Founder of  The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while … Continue reading

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An example of how value based agency compensation / output / pricing model works

Share80 Tweet +1 ShareShares 80There is much interest in value based compensation of which I have previously discussed the various components. But I was discussing the principles of the model with a CMO in London last week and found that … Continue reading

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Balancing risk and reward in value based advertising agency compensation

Share11 Tweet +1 ShareShares 11Last week in NYC I was speaking at the WFA COMPAG group about Value Based Compensation (VBC). During the discussion I made the distinction that VBC can be segmented into two approaches – Output Based Price … Continue reading

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Defining Value Based Agency Compensation

Share6 Tweet +1 Share3Shares 9A few weeks ago in NYC I presented the results on a survey undertaken by the WFA on Value Based Compensation (VBC) to the COMPAG Group, which will become the basis of a white paper we … Continue reading

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Putting Marketing First in strategic marketing management

Share8 Tweet +1 ShareShares 8The Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a … Continue reading

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How your agency compensation method can add value

Share7 Tweet +1 ShareShares 7I was recently participating in a discussion in the ANA Advertising Financial Conference LinkedIn Group when Bob Cauley from Beekman & Associates chimed in with “at Beekman Associates argue that “how” you pay your agency is … Continue reading

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