Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
Agency compensation solutions from Darren Woolley of TrinityP3: Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them?
Television commercial production continues to be a significant investment for marketers and advertising. TrinityP3's Darren Woolley offers insights on strategic management of television and video production costs.
The term 360˚ used by some client agency relationship systems is actually misleading both from a functional and geometrical perspective - agency solutions and strategic management advice from Darren Woolley of TrinityP3.
When assessing agency compensation models there appears to be an underlying assumption that one model will need to suit all circumstances. Darren Woolley of TrinityP3 offers a range of agency solutions here:
The Marketing First Forum is a eco-system of global strategic marketing management consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising.