Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
TrinityP3 have developed a benchmarking process to ensure advertisers and their agencies have the most robust and effective media planning and media strategy process. The right media buying process delivers maximum value.
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. Find out how to avoid this here:
When selecting a creative agency, what should you be considering? Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience over quality.
The foundation of a sustainable agency remuneration model is being able to define and quantify the scope of work. Darren Woolley of TrinityP3 shares agency solutions to improving client agency relationships.