Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
Strategic management of marketing requires public relations and advertising to be aligned. Today, many consumers form their impressions of organisations, brands and products through editorial as much as paid advertising.
Strategic chemistry meetings are an important part of advertising agency search and selection management. It is an opportunity for the agency and the marketing team to meet and assess the alignment of values, culture and personality.
TrinityP3's Strategic Workshops are an improved and more effective way for creative agency selection. During the strategy workshop the marketing team work with the agency using the agencies own strategic planning process to develop a solution.