Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
TrinityP3 has comprehensive industry benchmarks for assisting you in setting realistic budgets based on the factors in this post. This enables you to control costs without compromising the quality or integrity of the concept.
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
Clauses in the SPAA supplier contract used in TVC production expose agencies and marketers to legal disputes. It seems that few agencies are challenging the production companies on the terms of their agreement.
Improving collaboration and business strategy alignment can eliminate struggles over agency roles, responsibilities and remuneration. Business relationship management insights and agency solutions here: