Case studies on the mistakes advertisers make with their TV advertising productions

Share Tweet +13 ShareShares 3In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were … Continue reading

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Value based agency remuneration considerations for direct response and retail advertisers

Share14 Tweet +13 ShareShares 17I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What … Continue reading

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Ten tips for managing advertising production costs more effectively

Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading

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12 trends in strategic marketing management for 2012

Share69 Tweet +12 ShareShares 71This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on 12 trends in strategic marketing management for 2012

What is the industry benchmark cost of producing a television advertisement?

Share14 Tweet +12 Share1Shares 17The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In … Continue reading

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Better agency pitch practices for better client / agency relationships

Share21 Tweet +12 ShareShares 23I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process.  A common theme of these articles is the fact clients often select agencies based on their creative … Continue reading

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TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share32 Tweet +12 ShareShares 342011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement … Continue reading

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Selecting the right agency roster structure to achieve strategic business alignment

Share24 Tweet +12 ShareShares 26It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or … Continue reading

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The unseen supplier contract in TV production that exposes marketers to legal disputes

Share14 Tweet +12 ShareShares 16As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and … Continue reading

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When should an advertiser pay pitch fees when selecting a new advertising agency?

Share16 Tweet +13 Share4Shares 23There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with … Continue reading

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To pitch or not to pitch? The issues every marketer should consider before answering this question.

Share14 Tweet +13 Share1Shares 18Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth … Continue reading

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Delivering the benefits of greater collaboration and business strategy alignment

Share11 Tweet +12 Share1Shares 14With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, … Continue reading

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