Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
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Why, when there are more relevant measures in the industry, are the media still obsessed by media billings? Media billing measures are misleading when discussing the size of accounts or the size of creative agencies.
Every major agency group has devoted significant expense developing tools and technology designed to provide their clients with the edge over the competition. But are these tools just presentation fodder?