Strategic business alignment requires closing the gaps between the CXOs

Share Tweet +1 ShareOur Business Director in Melbourne sent me this article from CFO.com with the headline: Finance vs. Marketing – Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of misalignment … Continue reading

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How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise

Share Tweet +1 ShareI was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package … Continue reading

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If you are pitching your business, how to pitch it right

Share Tweet +1 ShareIt is constantly amazing the industry media frenzy that is associated with an advertiser reviewing their business. I am sure many marketers wish that their new product launch or their campaign results attracted the same level of … Continue reading

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How to save your advertising production costs by defining your requirements up front

Share Tweet +1 ShareNo matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process … Continue reading

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Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Share Tweet +1 ShareNo one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and … Continue reading

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Save time and money by improving your advertising approval process

Share Tweet +1 ShareSitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight … Continue reading

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How production assessments can add value to television advertising costs – Two case studies

Share Tweet +1 ShareSince 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in … Continue reading

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Things to consider when selecting a new advertising agency

Share Tweet +1 ShareChoosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on … Continue reading

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How to make the most of your media negotiation to increase value

Share Tweet +1 ShareAs consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the advertiser … Continue reading

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Social media clearly explained via #donuts and promoted on social media

Share Tweet +1 ShareThere is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t … Continue reading

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How to ensure the price of your advertising production equals the quality delivered

Share Tweet +1 ShareWhen you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production … Continue reading

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What’s all this bull about agency billings? – A misleading measure of agency performance

Share Tweet +1 ShareMany people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even … Continue reading

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Media complexity sees a rise in proprietory agency tools but how do you assess value?

Share Tweet +1 ShareThe use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these well … Continue reading

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