Strategically aligning your media suppliers to your overall communications requirements

Share34 Tweet +12 ShareShares 36Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding … Continue reading

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Why your low advertising print cost does not necessarily mean great value

Share23 Tweet +13 ShareShares 26When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit … Continue reading

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Why at a time of massive marketing change you need to consider alternative strategies

Share27 Tweet +13 ShareShares 30Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how … Continue reading

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How to calculate the agency head hours required to deliver your scope of work

Share28 Tweet +12 ShareShares 30Many remuneration agreements, be they project fees or retainers, are based on the head hour resources required to undertake the task multiplied by an overhead and profit factor. But one of the key issues is setting … Continue reading

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Adding procurement and purchasing rigour into television advertising production

Share24 Tweet +13 ShareShares 27When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? … Continue reading

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Creativity is a skill and not magic, genetically inherited, or a blessing from God

Share42 Tweet +12 ShareShares 44Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan … Continue reading

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Shooting your next television commercial off-shore has never been more affordable

Share17 Tweet +12 ShareShares 19Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the … Continue reading

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The real business cost of all of those back-to-back meetings

Share45 Tweet +12 ShareShares 47Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital … Continue reading

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8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Share19 Tweet +11 ShareShares 20Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and … Continue reading

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How marketers can exploit the full power of stories for brand and business strategy alignment

Share40 Tweet +11 ShareShares 41Storytelling in marketing is a hot topic, with

 a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to … Continue reading

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