How to measure the cost of switching advertising agencies

Share43 Tweet +12 ShareShares 45This is a guest post by Dan Hestbaek – Co-founder and CEO of Hestbæk Consult, the leading Marketing Management Consultancy in the Nordic region. Prior to an agency search process, many clients often ask us: 
“What is … Continue reading

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Global Marketing Insights: Putting the customer experience first

Share16 Tweet +11 ShareShares 17I recently attended the Contagious Magazine presentation in NYC on Frictionless Commerce as part of the ANA WFA Global Marketing Conference. The session was held at the Google Creative Labs down in the Meatpacking District and … Continue reading

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Vestas’ CMO Morten Albaek urges Marketing Leaders to take a “Transparency Pledge”

Share6 Tweet +12 ShareShares 8On May 10 in New York, I attended The Internationalist 100 to celebrate the announcement of the annual list of 100 Marketing Leaders. The event, “Brand Growth in a Socially Transparent World,” had some excellent speakers … Continue reading

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A simple test for your strategic marketing and business initiatives

Share42 Tweet +12 ShareShares 44This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a … Continue reading

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The strategic opportunities of applying the Cynefin Framework to Marketing and Advertising

Share28 Tweet +12 Share3Shares 33My friend and colleague Shawn Callahan @unorder was working at the Cynefin Centre at IBM until he started his own business called Anecdote a few years ago. One of the areas he focuses on is using … Continue reading

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A personal story that is not about advertising agency remuneration, but could be

Share38 Tweet +11 ShareShares 39I was reflecting on the recent conversations I have had in regards to media agency remuneration, both globally as a strategic partner of the WFA and locally with our strategic partnership with the AANA, and thought … Continue reading

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Tips on how to bridge the digital advertising divide

Share49 Tweet +13 ShareShares 52This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to … Continue reading

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The world’s worst advertising agency scope of work defined by a marketer

Share67 Tweet +12 Share3Shares 72I know that no one except lawyers, and some procurement people enjoy reading contracts, but in fact contracts are interesting and important documents as they define the terms and conditions of a relationship between two parties. … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day

Share10 Tweet +12 ShareShares 12The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency … Continue reading

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

Share11 Tweet +12 ShareShares 13The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a … Continue reading

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