How to leverage the new media landscape in the face of continued media marketplace change

Share Tweet +1 ShareThe recurring theme of the media marketplace is one of uncertainty. 
The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media … Continue reading

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Why Every Pitch is a Digital Pitch

Share Tweet +1 ShareThis is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share Tweet +1 ShareA client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. We … Continue reading

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Challenging the payment terms for television commercial production services

Share Tweet +1 ShareThis is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of … Continue reading

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The role of procurement in marketing from a brand marketer’s perspective

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. In this, … Continue reading

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12 innovative media options you may not see proposed by your media agency

Share Tweet +1 ShareWe hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve up … Continue reading

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Tips from a media agency CEO on successful marketing procurement

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading

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More marketing should focus on more effectiveness and more efficiency

Share Tweet +1 ShareThere is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more ways … Continue reading

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The role of marketing procurement: A procurement leader perspective

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading

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When should we collaborate?

Share Tweet +1 ShareThis is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed to … Continue reading

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A procurement perspective on making powerful connections with creative advertising agencies

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of marketing … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement | Tagged , , , , , , , , , | 1 Comment

A retail marketer gives his perspective on the role of marketing procurement

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of marketing … Continue reading

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Media buying audits current and best practice

Share Tweet +1 ShareAt the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the sample … Continue reading

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An advertising agency perspective on the business value of creativity

Share Tweet +1 ShareAt the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. … Continue reading

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10 sure-fire ways to get thrown off a pitch shortlist

Share Tweet +1 ShareThis is a guest post by Nathan Hodges, a business director at TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Decided you … Continue reading

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