How to leverage the new media landscape in the face of continued media marketplace change

Share24 Tweet +14 Share1Shares 29The recurring theme of the media marketplace is one of uncertainty. 
The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their … Continue reading

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Why Every Pitch is a Digital Pitch

Share67 Tweet +11 ShareShares 68This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if … Continue reading

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What is the real cost of your customer focused marketing strategy?

Share12 Tweet +12 ShareShares 14A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. … Continue reading

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Challenging the payment terms for television commercial production services

Share21 Tweet +12 ShareShares 23This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance … Continue reading

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The role of procurement in marketing from a brand marketer’s perspective

Share27 Tweet +11 Share2Shares 30At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing procurement”. In … Continue reading

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12 innovative media options you may not see proposed by your media agency

Share51 Tweet +11 Share14Shares 66We hear constantly about the increasingly fragmenting and complex media market, but do you ever see the innovative, outside the square advertising and media initiatives that this provides? Or is your media agency inclined to serve … Continue reading

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Tips from a media agency CEO on successful marketing procurement

Share8 Tweet +12 ShareShares 10At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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More marketing should focus on more effectiveness and more efficiency

Share8 Tweet +12 ShareShares 10There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more … Continue reading

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The role of marketing procurement: A procurement leader perspective

Share80 Tweet +13 Share1Shares 84At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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When should we collaborate?

Share36 Tweet +12 ShareShares 38This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Is it collaboration when you’re sent the yearly performance review spreadsheet and instructed … Continue reading

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A procurement perspective on making powerful connections with creative advertising agencies

Share21 Tweet +13 Share2Shares 26At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of … Continue reading

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A retail marketer gives his perspective on the role of marketing procurement

Share26 Tweet +12 ShareShares 28At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professional “Navigate the murky waters of … Continue reading

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Media buying audits current and best practice

Share14 Tweet +11 Share1Shares 16At the ANA Marketing Financial Management Conference in Boca Raton, Florida, the Media Audit Council presented the results of their survey of marketers, media and procurement  in relation to their current media audit processes. While the … Continue reading

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An advertising agency perspective on the business value of creativity

Share10 Tweet +12 ShareShares 12At the CIPSA Category Week in Sydney May 29 – June 1 2012 I invited seven senior industry professionals to be on a panel to help the audience of procurement professionals “Navigate the murky waters of marketing … Continue reading

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10 sure-fire ways to get thrown off a pitch shortlist

Share85 Tweet +12 ShareShares 87This is a guest post by Nathan Hodges, a business director at TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Decided … Continue reading

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