Dean is Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. He works with leading businesses and brands across consumer goods categories, retail, financial services, automotive, professional services industries and media. Visit Brand Navigator here.
Is it fair that major corporations are using their smaller suppliers to fund their short term cash flow? Darren Woolley discusses this disturbing new trend:
Nathan Hodges of TrinityP3 shares his insights on nine ways to ensure you will never get a high performance marketing team in this guest post.
A top 10 of TrinityP3's most popular strategic marketing management posts for the first half of 2012. The topics reflect today's complex marketing environment.
Many of the features that made 35mm film superior to digital media are being quickly superseded by technology. Clive Duncan discusses the move to digital here:
To foster collaboration between marketing and agencies you need to approach it strategically and must take adequate account of the level of trust required.
There are a number of opportunities to manage the significant issue of television advertising production process to deliver greater cost efficiencies.
A guest post by Tom Denford of ID Comms discussing trends in media management of procurement taking more of a primary management role instead of a support role.
If you can't measure it you can't manage it, and you can't manage what you're not measuring. Some common Direct Marketing mistakes are explained here:
The Marketing FIRST Forum, which we launched last year, has continued to develop with consultants joining across Europe, Middle East Africa and North America.
Social marketing is no different to your current activity. It should be grounded against business goals and target market goals. Remember these simple rules:
Advertisers are looking to their agencies to provide them with a big idea that will resonate effectively with the audience in a way that delivers a big result.