The Path to Data Driven Marketing

Share33 Tweet1 +11 ShareShares 35This is a guest post by Dean Harris, Director and Founder of Brand Navigator. Dean has worked for 20 years with businesses and organisations, helping them to make better, evidence-based decisions. The discipline of Marketing has … Continue reading

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Tips for a successful agency search process

Share Tweet +1 ShareShares 0This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether or not you’re currently contemplating a pitch, chances are it’s something you’ll have to deal … Continue reading

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Are payment terms the new advertising agency remuneration negotiation strategy?

Share32 Tweet +12 ShareShares 34Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had … Continue reading

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Nine great ways to ensure you will never get a high performance marketing team

Share122 Tweet +12 ShareShares 124This is a guest post by Nathan Hodges, General Manager of TrinityP3. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I was recently asked … Continue reading

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Top 10 TrinityP3 Strategic Marketing Management posts for the first half of 2012

Share Tweet +1 ShareShares 0They say time flies when you are having fun, but the last six months has simply flown by with a really diverse range of projects and problems we have been solving for our clients, both marketing … Continue reading

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Is film dead for making television advertising commercials?

Share5 Tweet +15 Share3Shares 13This is a guest post by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value … Continue reading

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The importance of trust in collaboration between stakeholders

Share32 Tweet5 +13 Share5Shares 45Previously I have written about the steps required to foster collaborative working environments between marketing teams and agencies. This continues to be a hot topic for marketers with much talk about the importance of collaboration and … Continue reading

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How to manage your television advertising production costs

Share5 Tweet +12 ShareShares 7At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online … Continue reading

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Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

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Do you really know the effective Return On Investment of your Direct Marketing activity?

Share32 Tweet +12 ShareShares 34As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre … Continue reading

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