What is included in your advertising agency overhead cost and what is not?

Share51 Tweet2 +13 Share5Shares 61This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to … Continue reading

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7 critical SEO blunders agencies are still making

Share116 Tweet +12 ShareShares 118This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011.  Darren … Continue reading

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Did you want collaboration, cooperation or coordination with that marketing process?

Share42 Tweet1 +14 Share4Shares 51There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn … Continue reading

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238 million reasons to get digital agency search and selection right

Share19 Tweet +12 ShareShares 21This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t … Continue reading

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3 most common concerns marketers have about engaging an advertising production consultant

Share15 Tweet +12 ShareShares 17We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially … Continue reading

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How social media ruined the Olympics for one Australian athlete

Share21 Tweet +13 ShareShares 24This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

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Is Evalu8ing the right relationship measurement tool for me?

Share22 Tweet4 +13 Share1Shares 30Evalu8ing lets you measure, manage and maximise the potential of your organisational resources and relationships. WHAT do you want to measure? If the resources you manage, both internally and externally, were more aligned and collaborative, would … Continue reading

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Media strategies for tough times: doing more with less

Share12 Tweet +13 ShareShares 15This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of … Continue reading

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How to perform successful surgery on your marketing budget

Share Tweet +1 ShareShares 0Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected … Continue reading

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How Marketing and Procurement can obtain maximum value from an Advertising Production Consultant

Share23 Tweet +13 ShareShares 26The recent announcement by the AANA on television production costs is simply a reflection on the rising importance of this category. It has also seen an increase in the use of either procurement production or production … Continue reading

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