Why Digital Marketing should replace KPIs with EPIs

Share87 Tweet +113 Share10Shares 110This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define … Continue reading

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Want to learn about media optimisation and how to boost media ROI?

Share34 Tweet +11 ShareShares 35To help celebrate ThinkVine’s visit to Sydney, Trinity P3  and Datalicious are hosting a 360° media event to help you get the most out of your media spend. Where: Room III – Establishment, Level 3, 252 George … Continue reading

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Data insights from Mars to drive your business in 2013

Share Tweet +1 ShareShares 0This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a … Continue reading

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The power of plain language when communicating strategy

Share130 Tweet +11 ShareShares 131This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Most leaders really struggle to use plain language, especially when it comes to … Continue reading

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12 reasons why brainstorming does not work

Share84 Tweet +12 Share6Shares 92 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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A new approach to segmenting marketing and advertising agencies and suppliers

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

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Poor creative? Don’t blame the client as often the agency kills the idea

Share98 Tweet +11 ShareShares 99 This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency … Continue reading

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Why the right digital agency is essential (and urgent)

Share Tweet +1 ShareShares 0This is a guest post by Stephan Argent – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, … Continue reading

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Don’t just rationalise your advertising agency roster, strategically align it

Share25 Tweet +12 ShareShares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why people don’t use collaboration tools

Share53 Tweet +15 ShareShares 58This is a guest post by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. David Pollard offered for anyone on the net to join him in a joint collaboration … Continue reading

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