Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
To celebrate ThinkVine’s visit to Sydney, Trinity P3 and Datalicious are hosting a 360° media event to help you optimise your media spend. Details here:
When it comes to searching for answers to your business challenges, today you can turn to data for powerful insights, learnings, patterns and trends.
About 3 years ago the large number of agency roster reviews led us to develop a segmentation based on the strategic marketing requirements of the brand.
Often it is the agency that kills a creative idea. This post discusses research on the 12 most common factors and presents solutions to these problems.
Stephan Argent of Marketing First Forum discusses the urgent need for a kick-ass digital strategy to now take center stage in your marketing mix.
Instead of simply swapping one agency for another and still finding problems, it may be worthwhile undertaking a Strategic Supplier Alignment.
The judging criteria for the Globe Awards is one line and very clear, simple and focused. What if agency case studies were presented in the same way?