How to tell a story about yourself without sounding like an ego-maniac

Share103 Tweet +12 ShareShares 105This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. To paraphrase Annette Simmons, “People wont listen to you until they know who … Continue reading

Posted in interesting observations, strategic management | Tagged , , , , , , , | 4 Comments

Achieving alignment and collaboration with our agency search and selection process

Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement | Tagged , , , , , , , , , | 4 Comments

Ways to strengthen your collaboration culture

Share46 Tweet +15 Share3Shares 54This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Collaboration is a skill and set of practices we are rarely taught. It’s … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , | 2 Comments

How to take a true 360 degree view of all of your advertising agencies and suppliers

Share80 Tweet4 +13 ShareShares 87This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Comments Off on How to take a true 360 degree view of all of your advertising agencies and suppliers

A step by step approach to calculating ad agency resource rates and head hour costs

Share35 Tweet +14 Share3Shares 42This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, iPhone business app, marketing procurement, resource rate calculator | Tagged , , , , , , , , , , | 1 Comment

Do you have the right collaborative culture?

Share78 Tweet +11 ShareShares 79This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , | Comments Off on Do you have the right collaborative culture?

When RFPs and RFTs are not enough when selecting an agency supplier

Share56 Tweet +12 ShareShares 58This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , , , | Comments Off on When RFPs and RFTs are not enough when selecting an agency supplier

The media value chain: where value is created, lost and hidden

Share77 Tweet +11 ShareShares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Comments Off on The media value chain: where value is created, lost and hidden

How can you collaborate more successfully?

Share34 Tweet +11 ShareShares 35This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Today we face an entirely new environment for innovation and getting things done. … Continue reading

Posted in agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Comments Off on How can you collaborate more successfully?

Breaking up (with your agency) is never easy I know

Share40 Tweet +15 Share1Shares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement | Tagged , , , , , , , , , , | Comments Off on Breaking up (with your agency) is never easy I know