Shawn is a pioneer in the application of story methods to business and has helped some of the world’s top companies, including IBM, Shell, AMP and KPMG, to inspire lasting change and make sure their company values really stick. He regularly publishes his world-leading ideas on anecdote.com.au, one of Australia’s most visited blogs.
If 2012 was the year of uncertainty, then 2013 is a time of choices and decisions for marketers in regards to the way they manage their strategic marketing.
Marketers and agencies are struggling to keep up with the pace of change in SEO. Find out how content strategy, social and Google have changed the game in 2013.
Increased complexity, along with the huge increase in data, means that many marketers are suffering from analysis paralysis. Here is a solution:
If you are in agency management or a marketer with a view on how agencies will look in the future these surveys are for you. Have your say!
Check out this great documentary by Keanu Reeves which looks at the differences between 35mm film and digital capture when viewed side by side.
Darren Woolley shares 5 reasons why single client advertising agencies do not work despite a trend for some marketers to choose this model.