5 effective ways to build your LinkedIn network
LinkedIn has become the top business focused social network yet using it correctly can be complex. Here are 5 smart strategies to build your network.
Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media side of the business giving him valuable insights into the changing communications landscape. As an experienced Commercial Director he has an appreciation of the need to identify value as well as cost. Read Paul's bio here
LinkedIn has become the top business focused social network yet using it correctly can be complex. Here are 5 smart strategies to build your network.
In-house or outsourced? What is the purpose of the in-house facility? What is the scope of the work to be undertaken? How will ROI be determined?
What is the difference between a digital agency and a technology agency and why is this important for marketers? What does the future hold for both?
Here are 5 reasons why agencies often fall into the trap of chasing revenue instead of profits. Apple wouldn't do it, why would you?
How do you monetise advertising services on the basis of value? Jon Manning of Sans Prix gives 3 options for Value-Based Pricing here:
Darren Woolley, MD of TrinityP3 gives 4 reasons marketers should not be paying agencies for ideas and offers what they should be valuing instead.
Is cost benchmarking your agencies giving you the best possible guidance? Or are you missing out on the true value of your agency relationships?
The State of Digital Marketing in Australia Report by Econsultancy is now out. What are some of the latest digital findings and insights?
What is it that makes some workshops soar - whilst others flop? Andrew Armour shares 7 rules for building effective marketing workshops.
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
Here are some guidelines for the three reasons you would pay pitch fees and some recommendations on how much you should consider paying.
Updated October 2018. How do you measure, manage and maximise complex relationships between marketers and agencies? Here are 2 online tools.