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Monthly Archives: February 2013
5 effective ways to build your LinkedIn network
Share35 Tweet +13 ShareShares 38This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the … Continue reading
Why in-house advertising services work… and why they don’t
Share50 Tweet +17 Share11Shares 68This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, customer relationship management, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production
Tagged advertising agencies, Darren Woolley, external suppliers, in house advertising services, marketing communication, marketing stakeholders, stakeholder management, strategic requirements
14 Comments
Do you want a digital agency or a technology partner?
Share133 Tweet +110 Share13Shares 156This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing, strategic management
Tagged agency rosters, Darren Woolley, digital agency, digital technology, engagement strategy, IT, specialist digital agency, strategic alignment, technology agency
10 Comments
Why do so many agencies take on revenue at the expense of profit?
Share44 Tweet +12 ShareShares 46This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. … Continue reading
Value-Based Pricing is a process, not a project
Share69 Tweet +12 ShareShares 71This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. In my last post, I talked … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement
Tagged advertising services, agency fees, agency remuneration, contingency pricing, guaranteed pricing, jon manning, pricing strategies, sans prix, upfront pricing, value based pricing
Comments Off on Value-Based Pricing is a process, not a project
How to step beyond simply cost benchmarking your advertising agency
Share25 Tweet +15 Share3Shares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency benchmarking, agency fees, agency relationship, agency remuneration, cost benchmarking, Darren Woolley, media commission, Procurement, TrinityP3
2 Comments
The Great Digital Race – discover the Australian winners and losers in 2013
Share24 Tweet +13 ShareShares 27This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading
How to build effective marketing workshops
Share60 Tweet +13 Share11Shares 74This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. Having worked both agency … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged andrew armour, benchstone, Collaboration, effective marketing workshops, marketing leadership, marketing workshops, marketingcafe, strategic planning, team building
Comments Off on How to build effective marketing workshops
The financial negligence demonstrated by creative agencies in production
Share37 Tweet +12 ShareShares 39This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, television & electronic production
Tagged advertising campaign, animatics, approval process, creative agencies, Darren Woolley, financial negligence, production budget, production costs, production quotes, tvc production
4 Comments
The danger of making token pitch payments to agencies
Share21 Tweet +12 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency search & selection, marketing procurement, strategic management
Tagged agency credentials, agency selection, chemistry sessions, creative pitch, Darren Woolley, pitch fees, pitch payments, strategic workshops, token pitch payments
Comments Off on The danger of making token pitch payments to agencies
Two different ways to assess and evaluate agency performance
Share39 Tweet2 +15 Share5Shares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree review, agency client relationships, collaboration and performance, Darren Woolley, Evalu8ing, hainsight, marketing first forum, online evaluation tools, supplier relationship management
4 Comments
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