Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media side of the business giving him valuable insights into the changing communications landscape. As an experienced Commercial Director he has an appreciation of the need to identify value as well as cost. Read Paul's bio here
In-house or outsourced? What is the purpose of the in-house facility? What is the scope of the work to be undertaken? How will ROI be determined?
What is the difference between a digital agency and a technology agency and why is this important for marketers? What does the future hold for both?
Is cost benchmarking your agencies giving you the best possible guidance? Or are you missing out on the true value of your agency relationships?
The State of Digital Marketing in Australia Report by Econsultancy is now out. What are some of the latest digital findings and insights?
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
Updated October 2018. How do you measure, manage and maximise complex relationships between marketers and agencies? Here are 2 online tools.