5 effective ways to build your LinkedIn network
LinkedIn has become the top business focused social network yet using it correctly can be complex. Here are 5 smart strategies to build your network.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
February 2013
Why in-house advertising services work… and why they don’t
In-house or outsourced? What is the purpose of the in-house facility? What is the scope of the work to be undertaken? How will ROI be determined?
Do you want a digital agency or a technology partner?
What is the difference between a digital agency and a technology agency and why is this important for marketers? What does the future hold for both?
Why do so many agencies take on revenue at the expense of profit?
Here are 5 reasons why agencies often fall into the trap of chasing revenue instead of profits. Apple wouldn't do it, why would you?
Value-Based Pricing is a process, not a project
How do you monetise advertising services on the basis of value? Jon Manning of Sans Prix gives 3 options for Value-Based Pricing here:
Why marketers should stop paying agencies for ideas
Darren Woolley, MD of TrinityP3 gives 4 reasons marketers should not be paying agencies for ideas and offers what they should be valuing instead.
How to step beyond simply cost benchmarking your advertising agency
Is cost benchmarking your agencies giving you the best possible guidance? Or are you missing out on the true value of your agency relationships?
The Great Digital Race – discover the Australian winners and losers in 2013
The State of Digital Marketing in Australia Report by Econsultancy is now out. What are some of the latest digital findings and insights?
How to build effective marketing workshops
What is it that makes some workshops soar - whilst others flop? Andrew Armour shares 7 rules for building effective marketing workshops.
The financial negligence demonstrated by creative agencies in production
A case study of a disaster caused by a negligent creative agency where huge production budget overruns led to damage to the client/agency relationship.
The danger of making token pitch payments to agencies
Here are some guidelines for the three reasons you would pay pitch fees and some recommendations on how much you should consider paying.
Two different ways to assess and evaluate agency performance
How do you measure, manage and maximise complex relationships between marketers and agencies? These 2 online tools offer a range of solutions.