Get more than just environmental lip service from tender responses

Share21 Tweet +13 ShareShares 24This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing … Continue reading

Posted in agency solutions, green marketing & sustainability, industry news & trends, marketing process optimisation, strategic management | Tagged , , , , , , , , | 4 Comments

Content, content, content: Australia’s first content marketing study revelations

Share61 Tweet +11 ShareShares 62This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing | Tagged , , , , , , , , | 7 Comments

How digital and data drive marketers to four extremes

Share44 Tweet +12 ShareShares 46This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. I just came back from the World … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, social media & digital marketing | Tagged , , , , , , , | 8 Comments

Insights from the WFA Global Marketer Conference 2013

Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading

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What are the biggest issues and challenges facing media today?

Share80 Tweet +15 Share15Shares 100This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, media planning & buying, social media & digital marketing, strategic management | Tagged , , , , , , , , | 1 Comment

Top 3 tectonic shifts for business due to social media

Share33 Tweet +1 ShareShares 33This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 2 Comments

Why it is time to remove creative agencies from the production process

Share63 Tweet +13 Share8Shares 74This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged , , , , , , , , | 7 Comments

The unexpected pitfalls of regional TVC production

Share21 Tweet +11 ShareShares 22This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

Posted in marketing procurement, television & electronic production | Tagged , , , , , , , | 4 Comments

Sydney Morning Herald shows marketers not taking advantage of the moment

Share20 Tweet +12 ShareShares 22This post is by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the AAAA, RMIT and is qualified to ‘Train the … Continue reading

Posted in agency solutions, industry news & trends, interesting observations | Tagged , , , , , , , , | 10 Comments

The ABC of getting agencies to collaborate with lessons from Dr Suess

Share16 Tweet2 +11 ShareShares 19This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Tagged , , , , , , , , | Comments Off on The ABC of getting agencies to collaborate with lessons from Dr Suess