Content marketing struggles to find a spot with CMOs

Share Tweet +1 ShareThis post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital … Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends, interesting observations, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on Content marketing struggles to find a spot with CMOs

How to change your media, creative and digital agency all at once

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement | Tagged , , , , , , , , , | Comments Off on How to change your media, creative and digital agency all at once

5 ways to ensure efficient production estimate approvals

Share Tweet +1 ShareThis post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | Comments Off on 5 ways to ensure efficient production estimate approvals

Bian Que and the preventative approach to marketing process

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | Comments Off on Bian Que and the preventative approach to marketing process

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Share Tweet +1 ShareThis post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a time; … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged , , , , , , , , | Comments Off on Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

How to get better creative work from your agencies

Share Tweet +1 ShareThis post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged , , , , , , , , , | 6 Comments

How to provide fact-based feedback to unsuccessful agencies in a pitch

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement | Tagged , , , , , , , | 4 Comments

Content marketing 101: Five basic principles you will need

Share Tweet +1 ShareThis post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content marketing. … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | Tagged , , , , , , , , | 4 Comments

Is the media industry all talk and no action?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 1 Comment

Overcoming the negative gravitational effects on production timelines

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 2 Comments

8 big content marketing mistakes marketers are still making

Share Tweet +1 ShareThis post is by Mike Morgan, Founder and Director of High Profile Enterprises – SEO and Content Strategy Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011. It was fascinating to read … Continue reading

Posted in data & direct marketing, industry news & trends, social media & digital marketing, strategic management | Tagged , , , , , , , , , | 3 Comments

A prototype model for the marketing communications process

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 4 Comments

A tale on why procurement is a dirty word in marketing

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, marketing procurement | Tagged , , , , , , , , | 1 Comment