Content marketing struggles to find a spot with CMOs

Share Tweet +1 ShareShares 0This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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How to change your media, creative and digital agency all at once

Share21 Tweet +13 Share3Shares 27This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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5 ways to ensure efficient production estimate approvals

Share28 Tweet +15 Share4Shares 37This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth … Continue reading

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Bian Que and the preventative approach to marketing process

Share33 Tweet +12 ShareShares 35This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Share41 Tweet +11 ShareShares 42This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading

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How to get better creative work from your agencies

Share54 Tweet +11 ShareShares 55This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business … Continue reading

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How to provide fact-based feedback to unsuccessful agencies in a pitch

Share24 Tweet +13 Share3Shares 30This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Content marketing 101: Five basic principles you will need

Share37 Tweet +13 ShareShares 40This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital content … Continue reading

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Is the media industry all talk and no action?

Share28 Tweet +11 ShareShares 29This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Overcoming the negative gravitational effects on production timelines

Share Tweet +1 ShareShares 0This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | 2 Comments