Defining the changing role of the advertising agency

Share63 Tweet1 +12 ShareShares 66This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Here’s a thorny question for you – what’s the role of your advertising agency today? … Continue reading

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AANA Connect Conference – 10 take-outs to take-away

Share24 Tweet +12 ShareShares 26This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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Is television production assessment and management effective?

Share20 Tweet +11 ShareShares 21This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Marketers should set production budgets or pay the consequences

Share35 Tweet +14 Share3Shares 42This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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Online shopping trends: The death of a merchant

Share33 Tweet +12 ShareShares 35This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today … Continue reading

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Procurement process: get all agencies in for a pitch Q&A?

Share20 Tweet +11 Share4Shares 25This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How engagement agreements improve your agency interactions

Share22 Tweet +15 Share4Shares 31This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Advertising Climate Change – solving the square peg, round hole dilemma

Share40 Tweet +12 ShareShares 42Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There … Continue reading

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What happens when cost is more important than marketing value?

Share52 Tweet +13 ShareShares 55This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A simple guide to choosing the right content management system

Share20 Tweet +11 ShareShares 21This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media … Continue reading

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