Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
How effective are television advertising production cost assessments? Here are cost savings and ROI figures from a number of recent projects.
Not setting advertising production budgets will make it difficult to balance great creative work with enough media budget to make sure people will see it.
Here is a part of the procurement process that doesn't make any sense. Who would give up their competitive advantage in a multi-agency pitch Q&A?
Using SLAs and KPIs to improve agency process and performance is misguided. Read how Engagement Agreements are the key to improving collaboration.
Marketing has developed and evolved into four different approaches or nodes. Why might consumers choose to engage with a particular node?
Real data on the relationship between growth in unique website visitors and growth in revenue for TrinityP3 and the secrets to how we did it!
How do you address the problem of arriving at meetings on time only to have to wait another 15 or so minutes? Here is a time management solution: