Andrew Armour, is the M.D. and Founder, Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. For further research, articles by Andrew Armour on partnerships, collaboration & innovation please visit andrewarmour.com. Or you can email him; firstname.lastname@example.org
If your agency is using any of these strategies in your SEO project you need to be very afraid. The game has changed in SEO and you need to know how.
From the recent CIPSA Category Management Week a panel of marketers, agency and procurement leaders discuss the issues surrounding marketing procurement.
Results of the State of the Media industry survey were presented at the Mumbrella360 conference 2013 and also in a white paper featuring these insights:
Here are 5 reasons why agencies should not be worried by regular cost benchmarking and should actually welcome marketers updating this data.
Marketers invest a great deal of time and effort in maximising their marcomms spending. Unfortunately the same attention is not always given to research.
How do stories work when developing business strategy? This account of a recent workshop walks through a series of steps used to develop a strategic story.
Do you have an agency relationship evaluation process? How does the evaluation process you choose reflect a particular style of management?
A thought provoking piece originally shared on Facebook which slams the growing trend in the creative and media industries to work for free.