Are We Mixing Up Creativity With Innovation?

Share71 Tweet +11 ShareShares 72This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Everyone is a creative … Continue reading

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8 high risk SEO strategies your agency might be using

Share61 Tweet +12 ShareShares 63This post is by Mike Morgan, Founder and Director of High Profile Enterprises. Mike is also Content Director for TrinityP3 and has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early … Continue reading

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The role of procurement in unlocking marketing value

Share40 Tweet +11 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Keys to good marketing savings for the CPO

Share26 Tweet +11 ShareShares 27This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view.  Professional procurement is the fastest growing profession … Continue reading

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Is marketing spend volume king or does procurement have it wrong?

Share43 Tweet +12 ShareShares 45This post is by Richard Woodford who is the  founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and … Continue reading

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Insights from the State of the Media industry survey

Share55 Tweet +15 Share4Shares 64This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. Just after Mumbrella360 last year I first met Darren Woolley … Continue reading

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5 reasons to benchmark costs and why agencies should not be worried

Share30 Tweet +12 ShareShares 32This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 The old adage of “measure twice, cut once” is something that holds true in marketing communications … Continue reading

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A marketer’s manifesto for getting the most out of your research

Share31 Tweet +11 ShareShares 32This post is by Mahesh Enjeti, a Senior Consultant at TrinityP3. Mahesh has an Honours in Physics and an MBA (with Marketing and Finance as majors) and has spent over three decades in advertising, sales and … Continue reading

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How to pull a strategy together with a story

Share60 Tweet +11 ShareShares 61This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It … Continue reading

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How agency relationship evaluations reflect your management style

Share23 Tweet7 +13 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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