Kathy Hatzis has led consumer and brand marketing for major advertisers, most recently as Head of Retail Marketing at ANZ Bank and in Head of Marketing roles at Westpac, St.George and Optus. At TrinityP3, she specialises in driving marketing effectiveness & efficiencies with digital, creative, media, research and PR agency partnerships for CMOs and their leadership teams. Read Kathy's full bio here
The City Model is an agency roster model that stimulates innovation, strategic thinking and collaboration separate to the implementation process.
Why is Evalu8ing becoming an increasingly valuable tool for clients to protect and grow the relationships they have with their agency partners?
Why should both agency performance and resource quality play an important role in assessing agency value? A holistic approach to defining agency value:
Interesting findings in the new ANA Agency Compensation Survey especially in regards to the development of incentive models and performance-based bonuses.
Marketing 3.0 is here but marketers and agencies seem slow in adjusting strategy. Here are some tangible steps to move from Mad Men to Marketing 3.0.
2 days of robust discussions on how to rebrand Procurement at CIPSA CPO Agenda Forum led to a number of interesting insights. Find out what they were here:
Interesting results from the latest ANA Agency Compensation survey - are advertising agencies stuck in a cost based compensation model?
The Publicis Omnicom merger is big news! This post reviews the huge amount of opinion published and asks the important question "What's in it for marketers?"
What is the difference between 'political' and 'Government' advertising? And why should these be separated in the interests of lowering costs?