How to manage organisational change in marketing

Share41 Tweet +11 ShareShares 42This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams.  Business transformation. We’re all going through it. Many value chains have been … Continue reading

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The City Model for structuring and managing your agency roster

Share47 Tweet +12 ShareShares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why more clients use Evalu8ing to improve agency relationships

Share34 Tweet5 +15 Share3Shares 47This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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Marketing problems vs Procurement opportunities

Share44 Tweet +12 ShareShares 46This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The Corporate problem The problem with problems is that … Continue reading

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The importance of evaluating both agency quality and performance

Share31 Tweet4 +12 ShareShares 37This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How do you pitch when you’re the incumbent agency?

Share52 Tweet +11 ShareShares 53This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. It sounds like the toughest gig in … Continue reading

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Agency compensation is now more about performance than cost

Share39 Tweet +11 ShareShares 40This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What Marketing 3.0 means for 2014: Follow, faster, further

Share45 Tweet +11 ShareShares 46This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams.  As Mad Men sat around their boardroom table, drinking scotch … Continue reading

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Does procurement need rebranding or repositioning?

Share44 Tweet +12 ShareShares 46This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How Procurement is becoming customer focused

Share34 Tweet +16 Share5Shares 45This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Those that have had direct dealings with procurement managers … Continue reading

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