10 ways to maximise your ROA (Return On Agency)

Share33 Tweet +11 ShareShares 34This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With all the emphasis placed on marketing ROI, it occurs to me that marketers might benefit … Continue reading

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Do bigger agency networks mean better for marketers?

Share48 Tweet +13 ShareShares 51This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How Procurement grades Marketing expenditure strategically

Share41 Tweet +14 Share3Shares 48This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The rise and rise of professional procurement Many of … Continue reading

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How to select your ideal agency faster with “A pitch in a day”

Share22 Tweet +11 ShareShares 23This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why a TV production postponement can be a costly cancellation

Share18 Tweet +12 Share3Shares 23This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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Who does your Media Agency really work for?

Share73 Tweet1 +13 ShareShares 77This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they … Continue reading

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Why do 5 minute agency and marketing presentations take 20 minutes?

Share51 Tweet +14 Share3Shares 58This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Measuring the 4Cs in selecting agencies and managing agency relationships

Share24 Tweet2 +111 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A digital marketing wake up call for marketers and their agencies

Share38 Tweet +12 ShareShares 40This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 A report, released by Adobe last week, underscores everything I’ve been seeing in the last few … Continue reading

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Are you getting value from your agency production services?

Share44 Tweet +13 ShareShares 47This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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Amazing Agency Anecdotes from new business pitches

Share39 Tweet +16 ShareShares 45This post is by Georgia Suttie, Marketing Director of TrinityP3. Georgia manages TrinityP3’s online agency register and leads the Search & Selection Process where she liaises with marketing heads and departments and matches their needs to … Continue reading

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3 key ways to avoid an agency review

Share25 Tweet +11 ShareShares 26This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Whether you’re a marketer or an agency, chances are you’ve got better things to do than … Continue reading

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Does this spell the end of location shoots for TVCs?

Share31 Tweet +17 ShareShares 38This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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