How agency optimism can get in the way of a successful pitch

Share28 Tweet +12 ShareShares 30This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Don’t get me wrong, I’m an unashamed … Continue reading

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Beware of cat – the perils of using fleeting amusements to promote your brand

Share27 Tweet +14 ShareShares 31This post is by Toronto-based Pat Pirisi, an advertising creative director and Katherine Gougeon, a writer and strategist who are currently branding their joint marketing consultancy. Watch this space and judge whether they get their top button right. … Continue reading

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Risk vs reward in value and performance based agency compensation

Share33 Tweet +14 Share4Shares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How marketers can encourage greater creative value from their agencies

Share64 Tweet +15 ShareShares 69This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A confession – a strategic marketing consultant finally comes clean

Share52 Tweet +15 ShareShares 57This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in agency search & selection, data & direct marketing, industry news & trends, mobile marketing, social media & digital marketing | 1 Comment

How many advertising ideas do you need to find the right idea?

Share36 Tweet +15 ShareShares 41This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency remuneration benchmarking is more than just rates

Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A medical approach to marketing management – diagnosis then therapy

Share24 Tweet +14 ShareShares 28This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The dangers of piggybacking the Government’s environmental policy

Share23 Tweet +12 ShareShares 25This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading

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3 reasons a financial audit will not give transparency in media buying

Share36 Tweet +110 Share10Shares 56This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, industry news & trends, marketing procurement, media planning & buying, social media & digital marketing | Tagged , , , , , , , , | 2 Comments