Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: firstname.lastname@example.org
It is always up to the agency to win the pitch. A pitch consultant should only ever create an opportunity based on fulfilling the advertiser's needs.
Once you have made the decision to decouple your advertising production, what do you need to consider to ensure success? Here are 10 key points:
What makes some content marketers more effective than others? A common attribute is the use of a documented content strategy. What exactly is this?
Ever wondered how well your agency relationship is performing? Does it cost you more because of waste and inefficiency? Or is it highly productive?
Email is a phenomenal tool but if you use it incorrectly it has the potential to seriously damage business relationships. Here are some real life examples.
How does the cost of that 30 second spot compare to the market? Is it reflective of what others like you are paying or should you be crying over it?
Few people are neutral when it comes to programmatic buying and real-time bidding (RTB). Here are the good, the bad and the ugly of the new trading system.