Wishing you good fortune in 2014 – The year of the horse

Share38 Tweet +17 Share41Shares 86This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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5 challenges for marketers to overcome in 2014

Share34 Tweet +19 Share5Shares 48This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. As media and marketing embraces 2014, we will see new … Continue reading

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The state of the media in Australia – The video miniseries

Share38 Tweet +110 Share4Shares 52This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Can you select an agency by their name alone?

Share40 Tweet +114 Share3Shares 57This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The #1 complex challenge and simple opportunity for business leaders

Share32 Tweet +110 Share7Shares 49This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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10 Marketing Management Trends for 2014 – Year Zero

Share34 Tweet +111 Share9Shares 54This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing procurement, media planning & buying, mobile marketing, social media & digital marketing, strategic management, television & electronic production | Comments Off on 10 Marketing Management Trends for 2014 – Year Zero

The impact of concept testing on television production costs

Share30 Tweet +110 Share3Shares 43This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

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TV Media Sponsorships: 11 ways to avoid guilty by association

Share26 Tweet +18 Share4Shares 38This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. Reality shows and sport dominated the Australian TV landscape in … Continue reading

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Top 10 evergreen marketing management posts for 2013

Share26 Tweet +112 Share7Shares 45This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  When we recently compiled … Continue reading

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Decoupling of TVC Production is gaining momentum

Share34 Tweet +111 Share3Shares 48This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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7 New Year’s disciplines for Marketers managing Agencies

Share29 Tweet +14 ShareShares 33This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Top 25 TrinityP3 strategic marketing management posts of 2013

Share48 Tweet +110 Share13Shares 71This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on Top 25 TrinityP3 strategic marketing management posts of 2013