Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: email@example.com
Concept testing can be useful to check a creative concept against the target audience. Here are 3 examples where it caused TVC production cost issues.
What is evergreen content and what are the strategic benefits? What are the top evergreen marketing management posts from the TrinityP3 blog for 2013?
Now is the time to set the foundation for a successful year - here are seven New Year disciplines for any marketer who is managing a roster of agencies.
Here are the most read marketing management posts of 2013 discussing media, digital, remuneration, content marketing, SEO, production, pitch process and more.