Why procurement might take over marketing one day

Share112 Tweet +113 Share9Shares 134This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. Management speak is shallow: Results are not Long ago, … Continue reading

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Todd Wheatland shares his tips for more effective content marketing

Share82 Tweet +14 Share9Shares 95This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, marketing procurement, social media & digital marketing | 1 Comment

5 brands that have successfully reinvented themselves in the digital age

Share59 Tweet +115 Share35Shares 109This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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Top down or bottom up budgeting – which approach is best?

Share55 Tweet2 +18 Share10Shares 75This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What is more important: The best agency? Or the best fit?

Share46 Tweet +110 Share4Shares 60This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 sponsorship principles that Procurement must consider

Share83 Tweet +114 Share16Shares 113This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

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Lies, damn lies and marketing pseudo-statistics and their impact

Share33 Tweet5 +110 Share9Shares 57This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, interesting observations, strategic management | 1 Comment

How to avoid the 10 classic strategic decision making traps

Share39 Tweet +110 Share7Shares 56This post is by ‘THE BUYER’ – an anonymous former senior manager in the procurement profession who offers an occasional perspective to the world from a procurement driven point-of-view. The impact of business decisions Decision making can be … Continue reading

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Practical advice for multiple agency roster management

Share35 Tweet5 +112 Share4Shares 56This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 things Procurement needs to know about digital marketing

Share114 Tweet3 +113 Share22Shares 152This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | Comments Off on 10 things Procurement needs to know about digital marketing

Which marketing pain points are holding you back?

Share28 Tweet +15 ShareShares 33This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation, strategic management | 1 Comment

Have media rebates and kick-backs killed media neutral planning?

Share52 Tweet +112 Share4Shares 68This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they can best … Continue reading

Posted in agency remuneration / compensation, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on Have media rebates and kick-backs killed media neutral planning?