Become an effective content marketer in six simple steps

Share168 Tweet +114 Share13Shares 195This post is by Craig Hodges, the founder and CEO of King Content, Australia’s most awarded digital content marketing agency. Craig worked in magazines, publishing, internet radio and web development before embracing his true passion – digital … Continue reading

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No one wants to hire Noddy the account director

Share170 Tweet +110 Share6Shares 186This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. The traditional pitching process has always created … Continue reading

Posted in agency search & selection, industry news & trends, marketing procurement, strategic management | 1 Comment

Top content marketing insights from 6 industry leaders

Share119 Tweet1 +111 Share14Shares 145This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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Life at the bottom – why the media buying rate game is not worth playing

Share63 Tweet +111 Share5Shares 79This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. They say it’s lonely at the top, but life at … Continue reading

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How to get great insights on your incumbent agency

Share78 Tweet +110 Share4Shares 92This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Ever wondered how your incumbent agency is really doing or what areas you should be focusing … Continue reading

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Marketing is increasingly about doing less, not more

Share291 Tweet +115 Share13Shares 319This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 ways Marketing and Procurement can work together for better results

Share183 Tweet3 +114 Share12Shares 212This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

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Why marketers need to be less human to make real decisions

Share70 Tweet +113 Share5Shares 88This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Marketing loves a choice. We all like … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement | 6 Comments

13 reasons your content marketing strategy might be failing

Share111 Tweet +111 Share31Shares 153This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Content marketing has become … Continue reading

Posted in data & direct marketing, industry news & trends, social media & digital marketing | 1 Comment

Is your agency deploying the Client +2 strategy?

Share69 Tweet +19 Share4Shares 82This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to halve the cost but not the quality of your television post production

Share53 Tweet +12 ShareShares 55This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

Posted in marketing procurement, return on investment, television & electronic production | 1 Comment

6 excuses media agencies use to not deliver promised discounts

Share41 Tweet +13 ShareShares 44This post is by Stephen Wright, Business Director at TrinityP3. Stephen recently returned to TrinityP3 to head up Media Consulting calling on his experience across all areas of the industry to provide guidance to clients on how they can best … Continue reading

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Eight ways to spot a bad client (before it is too late)

Share179 Tweet +14 ShareShares 183This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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