Social Media Management: To outsource or not to outsource?

Share144 Tweet +114 Share23Shares 181This post is by Lucio Ribeiro, partner of Online Circle Digital. Lucio has worked with global brands in developing their digital marketing strategies and execution. Most companies today understand that the question of social media management … Continue reading

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Why paying your agency for being nice to you is flawed

Share63 Tweet +113 Share7Shares 83This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The difference between agency confidence and arrogance in a pitch

Share235 Tweet +110 Share13Shares 258This post is by Stephen Benrad, a Senior Consultant at TrinityP3. Stephen  is passionate in helping clients manage decreasing marketing budgets through driving greater efficiencies in their media investment. The Chemistry Meeting: A day that agencies and advertisers look … Continue reading

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A simple way to check your advertising agency fees

Share139 Tweet34 +19 Share3Shares 185This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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10 ways to debunk the digital agency pitch

Share199 Tweet +114 Share26Shares 239This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 One of the chief reasons I’m called in to help with an agency search is around … Continue reading

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Add your voice to the State of the Media Industry debate

Share122 Tweet +110 Share3Shares 135This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The media agency rebate debate: Schrodinger’s Cat

Share97 Tweet +110 Share6Shares 113This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Are there rebates in the giant U.S. media market? Depending on who you ask, you … Continue reading

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Global Marketer Week 2014 addresses the big marketing issues

Share113 Tweet +111 Share11Shares 135This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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What are the biggest issues facing the media industry?

Share182 Tweet2 +110 Share6Shares 200This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Comments Off on What are the biggest issues facing the media industry?

How do your agency rates stack up and why?

Share295 Tweet +111 Share3Shares 309This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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