Get a health check for your Marketing Procurement capabilities

Share224 Tweet1 +115 Share8Shares 248This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

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Is it any wonder there is so much confusion over marketing technology?

Share358 Tweet1 +113 Share7Shares 379This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, social media & digital marketing | 6 Comments

5 questions to ask agencies in the new marketing landscape

Share257 Tweet2 +112 Share11Shares 282This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation | 4 Comments

The hidden flaws in agency timesheets and retainers

Share208 Tweet +112 Share6Shares 226This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | 6 Comments

10 tips that are the answer to a winning pitch Chemistry meeting

Share143 Tweet +113 Share5Shares 161This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. … Continue reading

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Why your agencies cannot collaborate when they are competing for your budget

Share168 Tweet +113 Share5Shares 186This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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76% of Australian employees are not engaged in their job

Share100 Tweet1 +116 Share7Shares 124This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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2014 ANA Advertising Financial Management Conference – a comprehensive review

Share143 Tweet +18 Share7Shares 158This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on 2014 ANA Advertising Financial Management Conference – a comprehensive review

Who is your media agency really working for today?

Share131 Tweet +110 Share4Shares 145This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How long does it take to create a big advertising idea?

Share111 Tweet +18 Share14Shares 133This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The importance of rates in assessing an agency and their people

Share123 Tweet55 +13 ShareShares 181This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, return on investment, strategic management | Comments Off on The importance of rates in assessing an agency and their people

Are you compensating your agencies or remunerating them?

Share85 Tweet +14 ShareShares 89This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Where empty vessels make the most noise in marketing and advertising

Share137 Tweet +113 Share6Shares 156This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement, social media & digital marketing | Comments Off on Where empty vessels make the most noise in marketing and advertising