Improving agency performance is easier than you think

Share141 Tweet +112 Share9Shares 162This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 It’s a familiar question at an industry event or cocktail party – “what do you do?” … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | 1 Comment

5 ways agencies can bamboozle procurement about their compensation

Share156 Tweet +110 Share4Shares 170This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How much does a television commercial cost?

Share81 Tweet +110 Share4Shares 95This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Does paying the salaries of agency staff make you the employer?

Share122 Tweet +112 Share7Shares 141This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The ABCs of getting your agencies to collaborate

Share88 Tweet3 +110 Share3Shares 104This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to successfully manage content marketing outcomes

Share182 Tweet +18 Share9Shares 199This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management | 1 Comment

A reminder that creative thinking can turn the world on its head

Share94 Tweet +112 Share10Shares 116This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Beware the shortcomings of one-man-band marketing consultants

Share124 Tweet +112 Share5Shares 141This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, marketing process optimisation, strategic management | 2 Comments

What is the state of the Australian media – an industry perspective

Share110 Tweet +112 Share8Shares 130This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Has Australia moved from environmental trailblazer to carbon pariah?

Share44 Tweet +113 Share8Shares 65This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six … Continue reading

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How to develop a price based remuneration model for your agencies

Share65 Tweet +13 ShareShares 68This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How much agency financial transparency do marketers really need?

Share81 Tweet +13 ShareShares 84This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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State of the Media Session at Mumbrella360 2014 in Sydney

Share44 Tweet +13 ShareShares 47This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. The second State of the Media survey results will be presented … Continue reading

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