Improving agency performance is easier than you think

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 It’s a familiar question at an industry event or cocktail party – “what do you do?” For … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | 1 Comment

5 ways agencies can bamboozle procurement about their compensation

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement, resource rate calculator, strategic management | Comments Off on 5 ways agencies can bamboozle procurement about their compensation

How much does a television commercial cost?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment, television & electronic production | Comments Off on How much does a television commercial cost?

Does paying the salaries of agency staff make you the employer?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement | Comments Off on Does paying the salaries of agency staff make you the employer?

The ABCs of getting your agencies to collaborate

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Comments Off on The ABCs of getting your agencies to collaborate

How to successfully manage content marketing outcomes

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management | 1 Comment

A reminder that creative thinking can turn the world on its head

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, return on investment, strategic management | Comments Off on A reminder that creative thinking can turn the world on its head

Beware the shortcomings of one-man-band marketing consultants

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, marketing process optimisation, strategic management | 2 Comments

What is the state of the Australian media – an industry perspective

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing procurement, media planning & buying | Comments Off on What is the state of the Australian media – an industry perspective

Has Australia moved from environmental trailblazer to carbon pariah?

Share Tweet +1 ShareThis post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Six months … Continue reading

Posted in green marketing & sustainability, industry news & trends, strategic management | Comments Off on Has Australia moved from environmental trailblazer to carbon pariah?

How to develop a price based remuneration model for your agencies

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, strategic management | Comments Off on How to develop a price based remuneration model for your agencies

How much agency financial transparency do marketers really need?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, interesting observations, marketing procurement | Comments Off on How much agency financial transparency do marketers really need?

State of the Media Session at Mumbrella360 2014 in Sydney

Share Tweet +1 ShareThis post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. The second State of the Media survey results will be presented again … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, return on investment | Comments Off on State of the Media Session at Mumbrella360 2014 in Sydney