7 digital innovation trends that are not going away… yet

Share76 Tweet +19 Share7Shares 92This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in industry news & trends, social media & digital marketing | Comments Off on 7 digital innovation trends that are not going away… yet

3 questions for TrinityP3 production management expert: Jodi Randall

Share48 Tweet +18 Share8Shares 64This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in marketing procurement, print production, social media & digital marketing, television & electronic production | Comments Off on 3 questions for TrinityP3 production management expert: Jodi Randall

How to manage risk with your content marketing strategy

Share72 Tweet +18 Share5Shares 85This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in return on investment, social media & digital marketing, strategic management | Comments Off on How to manage risk with your content marketing strategy

How E-Tail is evolving into your new best friend

Share60 Tweet +19 Share7Shares 76This post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Game on: … Continue reading

Posted in industry news & trends, interesting observations, social media & digital marketing | Comments Off on How E-Tail is evolving into your new best friend

3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

Share51 Tweet +110 Share5Shares 66This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Comments Off on 3 questions for TrinityP3 strategic alignment expert: Nathan Hodges

Who won the FIFA World Cup sponsorship value game?

Share84 Tweet +113 Share18Shares 115This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in industry news & trends, interesting observations, mobile marketing, return on investment, social media & digital marketing | Comments Off on Who won the FIFA World Cup sponsorship value game?

How to measure content marketing effectiveness

Share145 Tweet +18 Share1Shares 154This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

Posted in industry news & trends, return on investment, social media & digital marketing, strategic management | Comments Off on How to measure content marketing effectiveness

Get emotional in your business or die a digital death

Share76 Tweet +110 Share6Shares 92This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

Posted in agency solutions, data & direct marketing, industry news & trends, interesting observations, social media & digital marketing, strategic management | Comments Off on Get emotional in your business or die a digital death

Do you have a strategy for your content marketing spend?

Share145 Tweet +112 Share7Shares 164This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on … Continue reading

Posted in industry news & trends, marketing process optimisation, social media & digital marketing, strategic management | 2 Comments

How to make the small things unforgettable

Share103 Tweet +111 Share3Shares 117This post is by James Welch, a senior consultant with TrinityP3.  A seasoned communications professional, based in Singapore since 2012,  James helps creative, digital and media agencies boost their clients’ brands and businesses across Asia Pacifica … Continue reading

Posted in agency solutions, customer relationship management, data & direct marketing, interesting observations, strategic management | Comments Off on How to make the small things unforgettable