4 thoughts on advertiser / agency relationships – BankWest & Host

Share80 Tweet +16 Share6Shares 92This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Automotive agency roster alignment – Case study

Share31 Tweet +18 Share4Shares 43Client Category: – Automotive Challenging Problem: The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was working … Continue reading

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Why pitching is changing and what to do about it

Share144 Tweet +110 Share5Shares 159This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. We’ve written before about the different kinds … Continue reading

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QSR marketing campaign assessment – Case study

Share26 Tweet +16 Share3Shares 35Client Category: – Quick Service Restaurants (QSR) Challenging Problem: The client was launching a national game promotion to help drive incremental retail sales. TrinityP3 was approached to assess all aspects of the promotion from project management, … Continue reading

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3 questions for agency search and selection expert – Anita Zanesco

Share48 Tweet +19 Share11Shares 68This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Should you outsource your content marketing or do it in-house?

Share142 Tweet +18 Share4Shares 154This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The inherent danger of the creative beauty parade pitch process

Share93 Tweet +18 Share6Shares 107This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Are you producing television commercials on a regional basis?

Share35 Tweet +18 Share4Shares 47This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

Posted in agency solutions, industry news & trends, television & electronic production | 1 Comment

3 questions for TrinityP3 digital and data expert – Anton Buchner

Share56 Tweet +115 Share10Shares 81This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why lower agency retainers lead to higher production costs

Share96 Tweet +16 Share9Shares 111This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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When it comes to media there are a lot of elephants in the room

Share73 Tweet +11 ShareShares 74This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’re in any way associated with the marketing business, you’ve likely been aware of the … Continue reading

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4 thoughts on agency / advertiser relationships – Jetstar and The Royals

Share71 Tweet +12 ShareShares 73This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Let’s put the creative agency selection process out of its (and our) misery

Share474 Tweet +110 Share40Shares 524This post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners. Everybody in marketing (and procurement) knows … Continue reading

Posted in agency solutions, customer relationship management | 10 Comments

3 questions for TrinityP3 media planning and buying expert – Stephen Wright

Share48 Tweet +11 ShareShares 49This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Why marketers should worry about scam advertising award entries

Share114 Tweet +18 Share6Shares 128This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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