4 thoughts on advertiser / agency relationships – BankWest & Host

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Automotive agency roster alignment – Case study

Share Tweet +1 ShareClient Category: – Automotive Challenging Problem: The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was working over … Continue reading

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Why pitching is changing and what to do about it

Share Tweet +1 ShareThis post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. We’ve written before about the different kinds of … Continue reading

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QSR marketing campaign assessment – Case study

Share Tweet +1 ShareClient Category: – Quick Service Restaurants (QSR) Challenging Problem: The client was launching a national game promotion to help drive incremental retail sales. TrinityP3 was approached to assess all aspects of the promotion from project management, website … Continue reading

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3 questions for agency search and selection expert – Anita Zanesco

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Should you outsource your content marketing or do it in-house?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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The inherent danger of the creative beauty parade pitch process

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Are you producing television commercials on a regional basis?

Share Tweet +1 ShareThis post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions … Continue reading

Posted in agency solutions, industry news & trends, television & electronic production | 1 Comment

3 questions for TrinityP3 digital and data expert – Anton Buchner

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Why lower agency retainers lead to higher production costs

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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When it comes to media there are a lot of elephants in the room

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’re in any way associated with the marketing business, you’ve likely been aware of the unprecedented … Continue reading

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4 thoughts on agency / advertiser relationships – Jetstar and The Royals

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Let’s put the creative agency selection process out of its (and our) misery

Share Tweet +1 ShareThis post is by Debra Giampoli, Director, Global Strategic Agency Relations, at Mondelez International, where she helps Business Unit and Marketing leaders across the globe find external marketing resource partners. Everybody in marketing (and procurement) knows what … Continue reading

Posted in agency solutions, customer relationship management | 10 Comments

3 questions for TrinityP3 media planning and buying expert – Stephen Wright

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Why marketers should worry about scam advertising award entries

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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