What clients want and how to give it before they ask

Share101 Tweet +19 Share11Shares 121This post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Remember … Continue reading

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Defining best practice in agency search and selection

Share89 Tweet +114 Share7Shares 110This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about … Continue reading

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Dual approach to improved agency roster performance – Case study

Share36 Tweet +111 Share6Shares 53Client Category – Financial Services – Agency Roster Performance Challenging Problem: The client had launched a new campaign and felt that the agencies across the roster were under-performing, compromising the brand strategy and potentially the effectiveness … Continue reading

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2 ways to increase digital marketing effectiveness and efficiency

Share185 Tweet +19 Share7Shares 201This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing | 1 Comment

Search and selection to solve local issues for global advertisers – Case study

Share42 Tweet +18 Share4Shares 54Client Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in retainer, … Continue reading

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3 questions for multichannel marketing expert – Lydia Feely

Share51 Tweet +19 Share7Shares 67This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in marketing process optimisation, media planning & buying, mobile marketing, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on 3 questions for multichannel marketing expert – Lydia Feely

What can I do to make my content marketing more effective?

Share95 Tweet +111 Share6Shares 112This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Financial Services – creative agency search and selection – Case study

Share42 Tweet +110 Share6Shares 58Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, there … Continue reading

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The importance of trust in productive marketer / agency relationships

Share157 Tweet1 +19 Share6Shares 173This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Global agency benchmarking and negotiation – Case study

Share27 Tweet +18 Share5Shares 40Client Category – Global Travel – Agency Remuneration Benchmarking Challenging Problem: This global travel client was in the process of moving from a global strategy, executed independently in each of their markets, to a more centralised … Continue reading

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