What clients want and how to give it before they ask

Share Tweet +1 ShareThis post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for emerging and established brands around the world. Remember the … Continue reading

Posted in agency search & selection, agency solutions, interesting observations, marketing procurement | Comments Off on What clients want and how to give it before they ask

Defining best practice in agency search and selection

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about what … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | Comments Off on Defining best practice in agency search and selection

Dual approach to improved agency roster performance – Case study

Share Tweet +1 ShareClient Category – Financial Services – Agency Roster Performance Challenging Problem: The client had launched a new campaign and felt that the agencies across the roster were under-performing, compromising the brand strategy and potentially the effectiveness of … Continue reading

Posted in case studies | Comments Off on Dual approach to improved agency roster performance – Case study

2 ways to increase digital marketing effectiveness and efficiency

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in data & direct marketing, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing | 1 Comment

Search and selection to solve local issues for global advertisers – Case study

Share Tweet +1 ShareClient Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in retainer, which … Continue reading

Posted in case studies | Comments Off on Search and selection to solve local issues for global advertisers – Case study

3 questions for multichannel marketing expert – Lydia Feely

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in marketing process optimisation, media planning & buying, mobile marketing, print production, social media & digital marketing, strategic management, television & electronic production | Comments Off on 3 questions for multichannel marketing expert – Lydia Feely

What can I do to make my content marketing more effective?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in return on investment, social media & digital marketing, strategic management | Comments Off on What can I do to make my content marketing more effective?

Financial Services – creative agency search and selection – Case study

Share Tweet +1 ShareClient Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, there was … Continue reading

Posted in case studies | Comments Off on Financial Services – creative agency search and selection – Case study

The importance of trust in productive marketer / agency relationships

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement | Comments Off on The importance of trust in productive marketer / agency relationships

Global agency benchmarking and negotiation – Case study

Share Tweet +1 ShareClient Category – Global Travel – Agency Remuneration Benchmarking Challenging Problem: This global travel client was in the process of moving from a global strategy, executed independently in each of their markets, to a more centralised strategy … Continue reading

Posted in case studies | Comments Off on Global agency benchmarking and negotiation – Case study

How to tell if your digital agency is buying fake followers (or using other sneaky tricks)

Share Tweet +1 ShareThis post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Technology has made marketing very … Continue reading

Posted in data & direct marketing, industry news & trends, social media & digital marketing | 2 Comments

10 ways to bridge the marketing procurement gap

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m increasingly asked to work with procurement when undertaking an agency search – either to work on … Continue reading

Posted in agency search & selection, interesting observations, marketing procurement, strategic management | Comments Off on 10 ways to bridge the marketing procurement gap

Automotive sport sponsorship assessment – Case study

Share Tweet +1 ShareClient Category: – Automotive – Sport Sponsorship Challenging Problem: The client was re-negotiating a major National sport sponsorship and was seeking an independent, industry-based assessment of the package, partnership extension and overall value. Creative Solution: TrinityP3 examined … Continue reading

Posted in case studies | Comments Off on Automotive sport sponsorship assessment – Case study

Who in ad agencies gives clients the best value for money?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment | Comments Off on Who in ad agencies gives clients the best value for money?

Financial Services ecommerce website review – Case study

Share Tweet +1 ShareClient Category: – Financial Services Challenging Problem: The client was launching a new e-commerce website for a direct to customer model in the insurance industry. TrinityP3 was approached to assess 2 stages out of an overall 5 … Continue reading

Posted in case studies | Comments Off on Financial Services ecommerce website review – Case study