Importance of relationship management from day one of a new agency appointment

Share154 Tweet +17 Share7Shares 168This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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SEO audits – what are they and why should you use them?

Share112 Tweet +111 Share19Shares 142This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  Most organisations now realise … Continue reading

Posted in industry news & trends, social media & digital marketing | 2 Comments

How to unlock media value with corporate trade

Share103 Tweet67 +111 Share5Shares 186This post is by Areef Vohra, Managing Director, Active International Australia. Areef joined Active Australia as Managing Director in July 2013, following a highly successful career in sales, executive search and media spanning more than 25 years. What do … Continue reading

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What is the best way to benchmark agency compensation?

Share49 Tweet +19 Share8Shares 66This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Benchmarking the marketing FTEs within your organisation

Share74 Tweet +16 Share6Shares 86This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency solutions, customer relationship management, marketing process optimisation, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management, television & electronic production | Comments Off on Benchmarking the marketing FTEs within your organisation

12 essential tips for developing a content marketing strategy

Share255 Tweet +114 Share16Shares 285This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011.  It seems that there … Continue reading

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The good, bad, bizarre and unknown of Mergers and Acquisitions

Share72 Tweet +19 Share9Shares 90This article was originally posted by Stephan Argent on the Argedia Group website. Stephan Argent is the CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. So Apple just inked its acquisition of Beats Electronics for … Continue reading

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12 simple ways to improve agency communication and relationships

Share191 Tweet3 +18 Share19Shares 221This post is by Kylie Ridler-Dutton, Marketing Management Consultant at TrinityP3. Kylie is a discipline neutral specialist with consulting and implementation experience spanning across retail, alcohol, utilities and telecommunications. Achieve success with your agency through everyday … Continue reading

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3 questions for agency roster management expert – Darren Woolley

Share64 Tweet +18 Share6Shares 78This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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The 45 second TVC up-sell – why does this happen?

Share83 Tweet +18 Share5Shares 96This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money … Continue reading

Posted in agency solutions, media planning & buying, television & electronic production | 3 Comments

10 questions to consider when you are searching for a new agency

Share86 Tweet +1 ShareShares 86This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Thinking of searching for a new agency? Well, think on this for a minute: If you’ve … Continue reading

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3 questions for sustainable marketing expert – Christopher Sewell

Share42 Tweet +12 ShareShares 44This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to avoid the agency search and selection beauty parade

Share84 Tweet +11 ShareShares 85This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Placing a financial value on a sustainable business

Share51 Tweet +12 ShareShares 53This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. We … Continue reading

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