Chapter 5: Establishing customer segmentation and brand values

Share94 Tweet +17 Share12Shares 113Welcome to the 5th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 4 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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How to avoid the traditional to digital marketing transition trap

Share223 Tweet +115 Share17Shares 255This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency solutions, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | 3 Comments

Chapter 4: Launch your digital marketing strategy with a rock-solid foundation

Share75 Tweet +113 Share10Shares 98Welcome to the 4th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 3 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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The Marketing Management Book of the Year – 2014 edition

Share74 Tweet +19 Share14Shares 97This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on The Marketing Management Book of the Year – 2014 edition

Chapter 3: How the best of the best approach digital marketing

Share53 Tweet +18 Share9Shares 70Welcome to the 3rd Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 2 you can read it here. This is one of a series of 11 posts or if … Continue reading

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The ‘dog’s dinner’ approach to managing agency rosters

Share185 Tweet +113 Share7Shares 205This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their … Continue reading

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Chapter 2: How digital marketing fits into the marketing mix

Share142 Tweet +117 Share10Shares 169Welcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 you can read it here. In this chapter we put digital marketing into perspective, as a silo … Continue reading

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Why do marketers really fire their agencies?

Share101 Tweet +111 Share13Shares 125This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Chapter 1: The rise and rise of digital marketing in a data-driven world

Share115 Tweet +113 Share16Shares 144The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and … Continue reading

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The Ultimate Guide to Digital Marketing in a Data-Driven World

Share196 Tweet +120 Share80Shares 296TrinityP3 is proud to announce the launch of The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has over 27,000 words featuring insights, tips, observations, tools, platforms, strategies and much more. TrinityP3 Senior … Continue reading

Posted in industry news & trends, social media & digital marketing, strategic management | 7 Comments