Chapter 5: Establishing customer segmentation and brand values

Share Tweet +1 ShareWelcome to the 5th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 4 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

Posted in customer relationship management, social media & digital marketing, strategic management | Comments Off on Chapter 5: Establishing customer segmentation and brand values

How to avoid the traditional to digital marketing transition trap

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency solutions, data & direct marketing, interesting observations, marketing process optimisation, marketing procurement, social media & digital marketing, strategic management | 3 Comments

Chapter 4: Launch your digital marketing strategy with a rock-solid foundation

Share Tweet +1 ShareWelcome to the 4th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 3 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

Posted in social media & digital marketing | Comments Off on Chapter 4: Launch your digital marketing strategy with a rock-solid foundation

The Marketing Management Book of the Year – 2014 edition

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, print production, resource rate calculator, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off on The Marketing Management Book of the Year – 2014 edition

Chapter 3: How the best of the best approach digital marketing

Share Tweet +1 ShareWelcome to the 3rd Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 2 you can read it here. This is one of a series of 11 posts or if you … Continue reading

Posted in social media & digital marketing | Comments Off on Chapter 3: How the best of the best approach digital marketing

The ‘dog’s dinner’ approach to managing agency rosters

Share Tweet +1 ShareThis post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their Procurement … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement | Comments Off on The ‘dog’s dinner’ approach to managing agency rosters

Chapter 2: How digital marketing fits into the marketing mix

Share Tweet +1 ShareWelcome to Chapter 2 of The Ultimate Guide to Digital Marketing in a Data-driven World. If you missed Chapter 1 you can read it here. In this chapter we put digital marketing into perspective, as a silo mentality … Continue reading

Posted in social media & digital marketing | Comments Off on Chapter 2: How digital marketing fits into the marketing mix

Why do marketers really fire their agencies?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement | Comments Off on Why do marketers really fire their agencies?

Chapter 1: The rise and rise of digital marketing in a data-driven world

Share Tweet +1 ShareThe first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in … Continue reading

Posted in data & direct marketing, social media & digital marketing | Comments Off on Chapter 1: The rise and rise of digital marketing in a data-driven world

The Ultimate Guide to Digital Marketing in a Data-Driven World

Share Tweet +1 ShareTrinityP3 is proud to announce the launch of The Ultimate Guide to Digital Marketing in a Data-Driven World. This definitive guide has over 27,000 words featuring insights, tips, observations, tools, platforms, strategies and much more. TrinityP3 Senior Consultant Anton … Continue reading

Posted in industry news & trends, social media & digital marketing, strategic management | 7 Comments

How do you manage a successful transition to a new agency?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management | Comments Off on How do you manage a successful transition to a new agency?

Can an agency win a media pitch without discounting rates?

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing procurement, media planning & buying | Comments Off on Can an agency win a media pitch without discounting rates?