The top 30 marketing management posts of 2014

Share79 Tweet +112 Share15Shares 106Wow! What a whirlwind year that was. Business for TrinityP3 across the region has boomed again this year with growth in every market. Projects have ranged from local to regional to global in scope – from … Continue reading

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Chapter 10: Diving into digital in a data-driven world

Share73 Tweet +17 Share6Shares 86Welcome to the 10th and final Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 9 you can read it here. This is one of a series of 11 posts or … Continue reading

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MediaCom – a sorry day for the industry when trust is compromised

Share262 Tweet +18 Share11Shares 281This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Chapter 9: Educating your business and brand world

Share65 Tweet +111 Share8Shares 84Welcome to the 9th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 8 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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TrinityP3’s new guide to television advertising production governance

Share70 Tweet +19 Share7Shares 86This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Chapter 8: Understanding the art and science of performance data

Share83 Tweet +113 Share10Shares 106Welcome to the 8th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 7 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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Here comes programmatic creative!

Share72 Tweet +110 Share11Shares 93This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic … Continue reading

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Chapter 7: The never-ending digital marketing campaign

Share97 Tweet +113 Share14Shares 124Welcome to the 7th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 6 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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Chapter 6: The new four-pillar structure for developing digital ideas

Share77 Tweet +113 Share10Shares 100Welcome to the 6th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 5 you can read it here. This is one of a series of 11 posts or if you want … Continue reading

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4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

Share68 Tweet +112 Share10Shares 90This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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