The top 30 marketing management posts of 2014

Share Tweet +1 ShareWow! What a whirlwind year that was. Business for TrinityP3 across the region has boomed again this year with growth in every market. Projects have ranged from local to regional to global in scope – from production … Continue reading

Posted in agency remuneration / compensation, agency search & selection, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on The top 30 marketing management posts of 2014

Chapter 10: Diving into digital in a data-driven world

Share Tweet +1 ShareWelcome to the 10th and final Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 9 you can read it here. This is one of a series of 11 posts or if … Continue reading

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MediaCom – a sorry day for the industry when trust is compromised

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Chapter 9: Educating your business and brand world

Share Tweet +1 ShareWelcome to the 9th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 8 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

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TrinityP3’s new guide to television advertising production governance

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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Chapter 8: Understanding the art and science of performance data

Share Tweet +1 ShareWelcome to the 8th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 7 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

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Here comes programmatic creative!

Share Tweet +1 ShareThis post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative … Continue reading

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Chapter 7: The never-ending digital marketing campaign

Share Tweet +1 ShareWelcome to the 7th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 6 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

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Chapter 6: The new four-pillar structure for developing digital ideas

Share Tweet +1 ShareWelcome to the 6th Chapter of “The Ultimate Guide to Digital Marketing in a Data-driven World”. If you missed Chapter 5 you can read it here. This is one of a series of 11 posts or if you want to … Continue reading

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4 thoughts on advertiser / agency relationships – Beam Suntory and The Works

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading

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